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Volume 20 No. 42
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Game Time mobile app sees upgrade

NBA Digital is relaunching its Game Time mobile application for the 2013-14 season, marking a key product enhancement as the NBA-Turner Sports digital partnership hits its five-year anniversary.

Changes for the app, the league’s signature mobile product, include reworked navigation, additional highlights, behind-the-scenes and archival video, enhanced statistical content in keeping with the league’s increased attention to analytics, and heightened integration with the NBA’s League Pass out-of-market product.

The relaunch of Game Time arrives in concert with the NBA signing on to be a launch partner of mobile-style push notifications that Apple Inc. is now including for its Safari Web browser as part of its new OS X Mavericks operating system.

This fall marks the five-year anniversary of the public debut of and NBA TV under the control of the NBA Digital partnership. While several facets of the deal, such as social media and the historic rise of mobile, were barely contemplated in the original 2008 digital deal, NBA Digital executives said the core elements of the alliance continue to bear fruit.

“Turner is now hitting its 30th anniversary as a league partner, and when you think it about, it really shows how this partnership has evolved,” said Christina Miller, NBA Digital senior vice president and general manager. “We’ve now gone to a 24/7/365 mentality toward covering the league, but the initial building blocks of showcasing the game itself and its players has remained the same.”