The NFL’s deal with DirecTV

DirecTV’s contract to broadcast out-of-market games expires at the end of next season. How the NFL distributes these games in the future has garnered considerable attention, with some suggesting Google could play a role, either replacing DirecTV or supplementing it.

Jerry Jones tamped down those expectations somewhat.

“DirecTV doesn’t require new technology,” he said. “I know firsthand the importance in selling to the DirecTV subscriber and audience how important our games are, so I continue to see that being very viable. We spend most of our [owners] meetings talking about technology … or the use of technology advances in presenting our games. …

“I’m chairman of the [NFL] Network committee, and we are continuing to look for how to present our games and be sure that we maximize the use of the technology and try to stay step for step with when it becomes smart financially to do.”