Charlotte video deal puts Toshiba in MiLB

The Class AAA International League’s Charlotte Knights last week announced that Toshiba will supply the video boards and concourse displays at the team’s BB&T Ballpark, which is scheduled to open in April.

The total video package is valued at about $3 million, Knights general manager Dan Rajkowski said. The primary video board in left field — 30 feet tall and 82 feet long — will be the widest screen in Minor League Baseball, he said. A smaller screen attached to the ballpark’s exterior will face new Romare Bearden Park to promote nonballpark events. Toshiba has several major league clients, but the Knights represent the company’s first minor league sports account.

Toshiba also signed a sponsorship with the Knights covering primarily hospitality with use of a suite. TSE, a software consultant, is designing the video board control room and is Toshiba’s partner on the project.