Menu
NFL Stadium Experience

Don’t make stadiums a sports information vacuum

Washington sports history was about to be made Sept. 9, the first Monday night NFL game of the season. While Redskins quarterback Robert Griffin III was returning to the field from offseason knee surgery, another D.C.-based athlete, Nationals pitcher Gio Gonzalez, flirted with the franchise’s first no-hitter.

More than 80,000 Washington-area sports fans — the 82,743 fans attending the Redskins’ game that night — had no idea what was happening with their hometown MLB team, even as Gonzalez took his no-hit bid into the seventh inning. Though the Redskins kept a running loop of NFL scores from the day before next to a sideline scoreboard, the team did not update fans on the Nationals’ victory, a one-hit shutout for Gonzalez. Nor was any FedEx Field mention given to another pennant race game just 30 miles up the road in Baltimore, where Orioles manager Buck Showalter nearly fought with Yankees manager Joe Girardi.

It was the same situation in the Ravens’ M&T Bank Stadium six days later. Trying to crawl back into the pennant race, the Orioles were playing a close game in Toronto. But the 71,098 fans attending the game would have little clue that their hometown Orioles were working toward a 3-1 win.

“We don’t usually provide scores of other sports,” a Ravens spokesman emailed days later.

The Ravens kept an updated running scroll of all NFL games that day, complete with statistics. But they ignored their neighbor.

It’s no surprise that these games cater to the NFL — the football teams’ popularity is the only reason so many people attend these games. But most of the attendees are sports fans — or, more specifically, Baltimore sports fans and Washington sports fans. They are there to focus on the Ravens and Redskins. But many would appreciate knowing what’s happening with the other sports franchises in their town. Cell coverage in both stadiums is not good enough to stay updated on other scores. It’s hard to see how quick updates during breaks in play — the same updates fans at home could get — would harm the NFL’s at-game experience.

— John Ourand

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2013/09/30/NFL-Stadium-Experience/NFL-Washington.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2013/09/30/NFL-Stadium-Experience/NFL-Washington.aspx

CLOSE