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Volume 20 No. 42
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Brian Bilello, president, New England Revolution


What I Like …

Bilello, whose Revolution kicks off its regular season this weekend, has a ball with daughters Samantha (top), 8, and Madison, 6.

An insight: Treat every interaction as if you will be gaining or losing equity with that person based on your performance.

An influential person in my career: Robert Kraft.

An out-of-the-box idea: Twitter.

A timeless idea: Networking.

A business deal: Fox grabbing World Cup rights for ’18 and ’22.

A sports facility: Sporting Park.

A sports event: World Cup.

A strategy: Low ticket pricing.

A brand: Harley-Davidson.

New England Revolution

What I do: Manage both our business and team operations with a focus on integrating those two areas as much as possible. Work on a variety of league committees to help grow MLS and the sport of soccer in the U.S. I have a passion for working with our fans as much as possible.

Where I'm from: Born in Staten Island, N.Y.; currently reside in Franklin, Mass.

Where I Went to School: MIT, B.S. in chemical engineering.

My First Job: Busing tables at Banzai Japanese Steakhouse (probably shouldn’t say my age). First job out of college: Bain & Co.

A trend: Use of sports analytics.

An innovation: Adidas miCoach.

A pro league or team business initiative: MLS Youth Academies, where our kids don’t have to pay to play.

A story that bears watching: The continued growth of soccer and MLS.

An idea or invention I wish I had thought of: Facebook.

A fantasy job: Astronaut.

What I Like about …

My job: Helping grow the sport that I love.

Sports: The win-or-lose ultimatum.

Sports business: Fans (instead of customers).

Sports media: Independent journalists.

Robert Kraft

Sports technology: On-field analytics.

Competing: Pushes you to be your best.

The future of sports business: Enhancing the live experience in and out of the stadium.

Sports fans: Their passion

What I Would Like To …

Change: Respect for soccer from some traditional media.

Change in what I do: Spend more time enhancing the workplace for my staff.

See more of in sports: Players connecting with fans.

Sporting Park

See more of in sports business: Teams working collectively to grow their sport.

See less of in sports: Elimination of school sports. Some of the most important things we learn aren’t from books, not to mention the long-term health impacts from not being active.

What I Don’t Like

In general: People you can’t trust.

Pet peeve: Those who reach out to multiple people in the same organization.

In sports: Losing.

In business: Losing.

About sports fans: Anger.


What I Like …

People: Friends that span time and distance.

That would surprise those who know me: My MIT tattoo.

Above all else: Family time.

About myself: Work ethic.

Heroes: All those who serve.

Player: Taylor Twellman. Great career cut short by concussions, started a concussion awareness organization,

Teams: New England Revolution (of course), New England Patriots, Liverpool FC.

Memento: 2007 U.S. Open Cup championship medal, 2003 Super Bowl ring.

Time of year: Fall. Great New England weather and MLS playoffs.

Music: Anything not picked by my two daughters. (Sorry, One Direction!)

Author: Malcolm Gladwell.

Magazine: MIT Technology Review.


Gadgets: iPad/iPhone.

IPad app: “MLS Matchday” — can watch all our matches live.

Chores: Fixing things.

Hobbies: Watching/coaching my girls.

Trip: World Cup 2002 with my wife (Korea/Japan).

Movies: “Goodfellas,” “Star Wars.”

Concerts: Daughters’ piano.

Artist: Monet.

Food: Ribeye steak.

Vacation spots: Hawaii, Disney.

Aftershave: Gillette Fusion ProSeries.

Quote: “That’s one small step for a man, one giant leap for mankind.” — Neil Armstrong.