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People and Pop Culture

Paul Alexander, SVP, communications, Liberty Mutual

Paul Alexander has a reputation for big-picture marketing ideas. The former Campbell Soup advertising executive landed at Liberty Mutual in 2008, and last year he spearheaded that company’s effort to land its biggest sports sponsorship: a four-year deal with the U.S. Olympic Committee. Since...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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