Group Created with Sketch.
Volume 21 No. 1
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Fred Mangione, EVP/CMO, Brooklyn Nets/Barclays Center


What I Like …

Mangione and Barclays Center welcomed the arena’s 1 millionth visitor on Feb. 1.

An insight: It’s all about relationship building, both personally and professionally. The world is too small.

An influential person in my career: My mom, who let me turn down a pharmaceutical job making $35,000, plus commission, for a ticket sales job paying $12,000, plus commission (and no benefits), to live out my dream of working in sports.

A timeless idea: Handwritten thank-you notes. Email is an easy way out.

A business deal: Disney buying the “Star Wars” franchise.

A sports event: The Super Bowl. It’s a national holiday and turns non-sports fans into sports fans for a day.

A strategy: Good process equals good results. This has been ingrained in me by Brett Yormark.

Executive vice president / CMO
Brooklyn Nets / Barclays Center

What I do: I oversee the sales and marketing for both the Brooklyn Nets and Barclays Center, including ticket and suite sales.

Where I'm from: I grew up in Jefferson Township, N.J., and I currently reside in Glen Rock, N.J.

Where I Went to School: Centenary College — B.S. in business administration and minor in marketing.

My First Job: As a 13-year-old I [was] a paper boy for the New Jersey Herald. Occasionally, I would make $3 a day in tips!

A hire: Adam Silver as NBA commissioner.

A brand: American Express is always thinking of ways to take care of its consumers like no other. You feel empowered about being a member.
An innovation: Paperless ticketing.

A pro league or team business initiative: The NBA considering selling jersey sponsorship.

A story that bears watching: AEG sale.

An idea or invention I wish I had thought of: StubHub.

What I Like about …

My job: Working with the top people in the industry. In life, it all starts with good people.

Sports: Competition and team effort needed to hit a common goal.

Sports business: The passion you need to survive it.

Sports technology: Cisco StadiumVision Mobile. Live video in-arena is the next wave.

Sports fans: The time they give coming to our arenas. Nothing is more precious than people’s time.

NBA Deputy Commissioner Adam Silver

Competing: Brings out the best in all of us and keeps us fresh.

The future of sports business: Analytics … analytics …

What I’d Like To …

Change: Electronic Christmas cards.

Change in what I do: Listen more.

See: Harder work from entry-level hires.

See more of in sports: Players staying with one team for their entire careers.

See more of in sports business: Loyalty.

See less of in sports: Short cuts.

See less of in sports business: Short cuts.

See different: Treating people the way you wish to be treated. Old proverb that still stands the test of time.


What I Like …


That would surprise those who know me: I want to teach sports management in my next endeavor.

Players: Don Mattingly, Michael Jordan, Jason Kidd.

City: Las Vegas.

Possession: My mom’s high school ring. She passed away as a young woman of breast cancer, and I use it as an inspiration before a big meeting or before important events with my family.

Memento: Chairback from the recently torn-down Yankee Stadium.

Music: U2, Coldplay, Pearl Jam, Jay-Z.

Book: “Steve Jobs,” by Walter Isaacson.


Author: Michael Lewis.

Websites: LinkedIn, CBS Sports, HoopsHype.

iPad apps: “Temple Run” (my kids love it), StubHub.

Chores: Recycling center and fold laundry.

Hobbies: Softball, fantasy sports.

Trip: Bahamas with family over All-Star Weekend.

Movies: “Star Wars,” “It’s Complicated,” “Casino.”

TV: “Two and a Half Men,” “Seinfeld,” “The Sopranos” (I still watch whenever it’s on).

Artist: My 9-year-old daughter. She has more artistic talent in her pinky than I have overall.

Food: Anything my wife cooks. She is an amazing chef.

Dessert: Cookie dough ice cream.

Drink: Amstel Light.

Scent: Michelle Perfume (my wife’s scent).

Vacation spots: Jersey Shore; Rehobeth Beach, Del.

Quote: “If winning isn’t everything, why do they keep score?” Vince Lombardi.