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Volume 20 No. 41
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Survey results: Revenue

Which revenue stream offers the most potential for growth?
Tickets........................... 35%
Sponsorship sales.......... 32%
Hospitality sales............ 27%
Concessions.................... 3%
Merchandise................... 3%
Responses: 37

Which revenue stream is tapped out?
Merchandise.................. 51%
Concessions................... 16%
Sponsorship sales........... 14%
Tickets............................. 11%
Hospitality sales............... 8%
Responses: 37

Are you currently offering your ticket buyers a print-at-home option?
Yes................... 70%
No.................... 30%
Responses: 37