Menu
Reader Survey

You and the industry, Reader Survey 2012

Outlook for the sports business over the next five years

Very optimistic 47%
Somewhat optimistic 43%
Neither optimistic nor pessimistic 7%
Somewhat pessimistic 3%
Very pessimistic 0%

Responses 1,304

Most powerful brand in sports

ESPN 33%
Nike 33%
N.Y. Yankees 16%

Responses 1,299


Getty Images

Most marketable athlete

Peyton Manning 18%
LeBron James 15%
Tom Brady 12%
Robert Giffin III 10%
Derek Jeter 10%

Responses 1,277

Most influential person in sports business

Roger Goodell 40%
John Skipper 16%
Bud Selig 6%
Tim Leiweke 5%
David Stern 5%

Responses 1,292


Getty Images

Biggest threat to sports

Rising ticket prices 27%
Improvements to the in-home viewing experience hurting attendance 24%
Inflated athlete salaries 14%
Integrity of the game 12%

Responses 1,297


Getty Images

Biggest sports business story of the year

London Olympics 22%
NCAA hits Penn State with severe penalties in the Jerry Sandusky case 18%
Los Angeles Dodgers sold for $2.15 billion to Guggenheim Baseball Management 14%
College football agrees to a playoff 12%

Responses 1,298

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/11/26/Reader-Survey/You-and-the-Industry.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/11/26/Reader-Survey/You-and-the-Industry.aspx

CLOSE