Reader Survey

You and the industry, Reader Survey 2012

11.26.2012

Outlook for the sports business over the next five years

Very optimistic	47%
Somewhat optimistic	43%
Neither optimistic nor pessimistic	7%
Somewhat pessimistic	3%
Very pessimistic	0%

Responses 1,304

Most powerful brand in sports

ESPN	33%
Nike	33%
N.Y. Yankees	16%

Responses 1,299

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Most marketable athlete

Peyton Manning	18%
LeBron James	15%
Tom Brady	12%
Robert Giffin III	10%
Derek Jeter	10%

Responses 1,277

Most influential person in sports business

Roger Goodell	40%
John Skipper	16%
Bud Selig	6%
Tim Leiweke	5%
David Stern	5%

Responses 1,292

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Biggest threat to sports

Rising ticket prices	27%
Improvements to the in-home viewing experience hurting attendance	24%
Inflated athlete salaries	14%
Integrity of the game	12%

Responses 1,297

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Biggest sports business story of the year

London Olympics	22%
NCAA hits Penn State with severe penalties in the Jerry Sandusky case	18%
Los Angeles Dodgers sold for $2.15 billion to Guggenheim Baseball Management	14%
College football agrees to a playoff	12%

Responses 1,298

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