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Volume 21 No. 1
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NHL, Reader Survey 2012

Most effective NHL team owner

Mike Ilitch (Detroit Red Wings) 27%
Philip Anschutz/Edward Roski (Los Angeles Kings) 12%
Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 10%

Responses 453

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Region most deserving of an expansion or relocated NHL franchise

Quebec City 34%
Seattle 28%
Ontario 22%

Responses 471

Team that has shown the most innovation in its business practices

Los Angeles Kings 14%
Chicago Blackhawks 11%
Washington Capitals 9%

Responses 428

Should the NHL ban player fighting?

Yes, it’s needless violence 24%
No, it’s a part of the game 73%
No opinion 4%

Responses 488

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Team you would most want to work for

Chicago Blackhawks 11%
Boston Bruins 10%
New York Rangers 10%

Responses 437

Do you watch the Stanley Cup Final if your team isn't playing in it?

Yes 65%
No 32%

Responses 489

Least effective NHL team owner

Charles Wang
(New York Islanders)
(Phoenix Coyotes)
James Dolan
(New York Rangers)

Responses 434

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Sponsor that does the best job activating around the NHL

Bridgestone 20%
MillerCoors/Molson Beer 17%
Tim Hortons 8%
Verizon Wireless 7%

Responses 445