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Volume 20 No. 42
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NBA, Reader Survey 2012

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Most effective NBA team owner

Jerry Buss (Los Angeles Lakers) 27%
Mark Cuban (Dallas Mavericks) 24%
Micky Arison (Miami Heat) 12%

Responses 562

Least effective NBA team owner

Michael Jordan (Charlotte Bobcats) 27%
James Dolan (New York Knicks) 20%
Donald Sterling (Los Angeles Clippers) 12%

Responses 554

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Team you would most want to work for

Los Angeles Lakers 14%
Boston Celtics 12%
Brooklyn Nets 11%
Dallas Mavericks 10%

Responses 559

Sponsor that does the best job activating around the NBA

Kia Motors 24%
Nike 23%
Coca-Cola (Sprite, Minute Maid, Dasani) 16%
Adidas 10%

Responses 557

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NBA team that has shown the most innovation in its business practices

Brooklyn Nets 22%
Oklahoma City Thunder 19%
Dallas Mavericks 15%

Responses 529

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In five years, which team will "own" New York City?

New York Knicks 50%
Brooklyn Nets 23%
They will split the market 50/50 24%
No opinion 4%

Responses 582

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