For the second consecutive season, the Big Ten Conference has decided to partner with Fox Sports in producing a Fan Fest around the conference’s football championship game.
Dr Pepper is returning as the presenting sponsor.
“Just about every major sporting event these days is about more than the time from the starting whistle to the final whistle,” said Big Ten Deputy Commissioner Brad Traviolia. “People are spending good money on tickets, transportation and lodging. We want them to have a good experience.”
The event will be held at the Indiana Convention Center Nov. 30-Dec. 1. More than 30,000 people attended last year’s Fan Fest. “We’re expecting similar numbers this year,” Traviolia said.
The floor is opening earlier this year, at 3 p.m. Last year, it opened at night after an invitation-only gala.
People with championship game tickets get in free, as do veterans. Prices for those without game tickets are $8 for adults and $4 for children.
Allstate, Nissan, Ford and the Big Ten Network will sponsor interactive exhibits and giveaways.
