Menu
Marketing and Sponsorship

UEFA deal offers risk, big potential reward for CAA

Firm must build global sales force

UEFA surprisingly last week chose a newly created subsidiary of CAA Sports to exclusively sell the commercial rights for Euro 2016 as well as qualifying events for the 2018 FIFA World Cup, marking the agency’s biggest push — and gamble — into the lucrative global soccer business. ...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2012/10/08/Marketing-and-Sponsorship/UEFA-CAA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2012/10/08/Marketing-and-Sponsorship/UEFA-CAA.aspx

CLOSE