When FedEx’s NASCAR driver, Denny Hamlin, takes the last lap at Homestead next month, Laurie Tucker most likely will be shouting at the top of her lungs. Tucker spends most of her days directing the FedEx brand strategy, but she allows herself to be a fan once in awhile, too. “Expect to see me at Homestead when Denny claims his [Sprint Cup] championship trophy,” Tucker said. “I haven’t missed Homestead since we got into NASCAR eight years ago. I’ll go out on a limb with Denny and say, ‘This is our year.’”
Tucker has been with FedEx for 34 years, and she’s worked in a variety of roles throughout the company, including customer service, finance and IT. Now, she directs millions in marketing spending each year, notably in NASCAR and the PGA Tour, where she negotiated an extension to title the tour’s FedEx Cup earlier this year.
— Michael Smith
WHAT OTHERS
ARE SAYING
“Laurie oversees far more than FedEx’s sports portfolio, so she has a great perspective in determining the role that sports plays in the overall marketing mix. Laurie is a great leader and motivator. When someone that senior and influential in the organization is intimately involved, it helps make sponsorships more effective.”
- David Grant, principal, Team Epic
FedEx
