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Volume 23 No. 39
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The Sit-Down: Tor Myhren, Grey New York

The creative force behind the E-Trade baby and the Oprah car giveaway on motivating people, the magic of 18 minutes at TED and the angst of creating a Super Bowl spot.
I’m very serious about work and I love my job. But I don’t let it overwhelm my entire life. I don’t have an office. I sit amongst everybody. None of us have offices. The meetings are very collaborative. I really ask people — and expect them — to challenge me ...

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