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Volume 21 No. 1

People and Pop Culture

The Chicago Cubs promoted Tim Wilken to special assistant to the president/general manager and hired Jaron Madison as director of amateur scouting.

The Houston Astros named Mike Elias scouting director.

The WNBA’s Chicago Sky named Julie Seyller vice president of ticket sales, service and marketing. Seyller was director of business development for the Chicago Wolves.

The Chicago Bulls hired Brian Hagen as assistant general manager. Hagen was director of player personnel for the New Orleans Hornets.

Husson University named baseball coach Jason Harvey assistant athletic director in charge of facilities and compliance. Harvey was assistant director of admissions.

The Metro Atlantic Athletic Conference hired Jordan Confessore as director of women’s basketball operations. Confessore was account executive/group sales manager at the Gazelle Group.

Bridgewater State University hired Marybeth Lamb as director of athletics.

The University of Texas at El Paso hired Julie Levesque as senior associate athletic director and senior woman administrator and Chris Park as associate athletic director for development and external operations and promoted Daniel Veale to director of marketing and promotions.

Daniel Hare will step down as athletic director at Western Oregon University effective Sept. 7.

Oregon State University named Dave Maggard special assistant to the athletic director. Maggard retired as athletic director at the University of Houston in 2009.

Seton Hall University promoted Bryan Felt to associate director of athletics for development and external affairs and Kelly O’Neil to assistant director of athletics for marketing and promotions and hired Jay Judge as assistant director of athletics for development.

MSG Entertainment named Nick Spampanato general manager of the Forum in Inglewood, Calif. Spampanato was general manager of the Beacon Theatre in New York City.

U.S. Bank named Steve Vogel a vice president for its Professional Sports Group. Vogel was a director for Bank of America Merrill Lynch’s Sports and Advisory Group.

The Baltimore Ravens hired Sandy Weil as director of football analytics.

Next Marketing promoted Linda Trocano to senior vice president of channel services and Seth Ferguson to vice president of events and operations.

IMG College hired Shane Hildreth as vice president of regional sales for the Southwest region, Kate Newton as director of brand activation and strategy, Kristine Schroeder as human resources director, Carolyn Center as general manager of Spider IMG Sports Marketing at the University of Richmond, Jaime Thomas as regional sales strategist, Odis Lloyd as vice president of new business development for the Collegiate Licensing Co., George Smalley as general manager for Thundering Herd IMG Sports Marketing at Marshall University and Jason Garrow as director of sponsor services. IMG Learfield Ticket Solutions hired Shayne Donohue as general manager at the University of Pittsburgh.

Premier Sports Management named Mike Goff chief marketing officer. Goff was vice president of corporate marketing at Sprint Nextel.

Sporting Goods and Apparel
Burton Snowboards promoted Anne-Marie Dacyshyn to vice president of marketing.


The V Foundation for Cancer Research hired Susan Braun as chief executive officer, effective Sept. 17. Braun was the executive director at Commonweal.

Sports Systems hired Meghan Bertovich as PressPass service manager. Bertovich was assistant commissioner for women’s basketball operations and NCAA championships at the Metro Atlantic Athletic Conference.

WWE hired Perkins Miller as executive vice president of digital media. Miller was chief operating officer and founding member of Vocativ.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

MLB salutes several with Beacon Awards

Former Los Angeles Dodgers all-star Don Newcombe, the founding members of Earth Wind & Fire (Philip Bailey, Verdine White and Ralph Johnson), and U.S. Rep. John Lewis were all recognized with MLB Beacon Awards at a luncheon presented by Belk on Aug. 18 before the Delta MLB Civil Rights Game. From left: Civil rights activist Julian Bond, Lewis, White, Commissioner Bud Selig, Johnson, Bailey, MLB EVP of baseball development Frank Robinson, Newcombe and Paxton Baker, founding partner of the Washington Nationals and president of BET productions.

ESPN in India Day Parade

Former Indian cricketer Anil Kumble (center) waves to paradegoers alongside Prasad Malmandi, ESPN director of digital product development (top row, second from left) and Todd Myers, ESPN programming director (top row, fourth from left) holding the ICC trophy aboard the ESPN3 and ICC World Twenty20 float at the India Day Parade Aug. 19 in New York City. ESPN3 will have exclusive live coverage of the ICC World Twenty20 tournament in the U.S. beginning Sept. 18.

Subway stacks them up

New York Giants defensive end Justin Tuck (center) helped set a Guinness World Record on Aug. 15 by leading a team of 250 that set the record for most people making sandwiches simultaneously. The sandwiches, which contained more than 190 pounds of avocado, were immediately donated to City Harvest. With Tuck at the Empire State Building are Paul Bamundo (left), Subway director of sports marketing and public relations, and Tony Pace, SVP and CMO of the Subway brand.

Putting the ball in Jordan's hand

Michael Jordan signed his “Jumpman” golf ball on Aug. 20 for the coming “Tartan Art on the Avenue” public art exhibit in Chicago. The exhibit is part of Magnificent Moments, a charitable fundraising campaign of the 39th Ryder Cup, to be played Sept. 25-30 at Medinah Country Club.

Pump Foundation gala

The Harold Pump Foundation celebrated its 12th annual gala benefiting the Harold and Carole Pump Department of Radiation Oncology, the Carole Pump Women’s Center, and the Thomas and Dorothy Leavey Cancer Center at Northridge (Calif.) Hospital Medical Center. Honorees included (back row, from left) Joe Namath, Sandy Koufax, Mike Tuchin, Julius Erving and Dr. Mario Molina. Kneeling are founders Dana (left) and David Pump.

White Sox welcome Outdoor Channel

“Outdoor Channel Night at U.S. Cellular Field” was held Aug. 11 at U.S. Cellular Field in Chicago, the final installment of the Chicago summer event series held jointly by the Chicago White Sox, Outdoor Channel and Comcast’s Xfinity. From left: Kyle Danhausen of Sportco Marketing; David Williams of Comcast; Mark Zona, host of Outdoor Channel’s “Mark Zona’s Awesome Fishing Show”; Daniel Soane of Outdoor Channel; John Mazurkiewicz of Catalyst Marketing; and Christy Benson and Jason Brist of Outdoor Channel.

Pac-12 Enterprises Day

San Francisco Mayor Ed Lee (right) delivers a proclamation to Pac-12 Commissioner Larry Scott (center) and Pac-12 Enterprises President Gary Stevenson declaring Aug. 15 to be Pac-12 Enterprises Day in the city.
Photo by: KELLY COX

Good memory for the 49ers

The San Francisco 49ers announced Violin Memory as a founding partner for the team’s new stadium being built in Santa Clara. From left: 49ers President Gideon Yu, 49ers CEO Jed York, Violin Memory CEO Don Basile and Violin Memory COO Dixon Doll Jr.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

Randy Spetman

Athletic director,
Florida State


It’s not uncommon for staffers to shout out “Colonel!” as they pass Randy Spetman in the halls of the Moore Athletic Center on Florida State’s campus. It’s more than a nickname for Spetman, the Seminoles’ athletic director since 2008. It was his rank in the U.S. Air Force.

Spetman, a standout defensive end at the Air Force Academy in the 1970s, didn’t take the usual trek to athletic administration. He spent 28 years in the military before moving into administration at Air Force and Utah State and eventually taking over at FSU.

He logged more than 3,000 hours of flight time and was chief of bomber planning in operations Desert Shield and Desert Storm. Many of the mementos around his office reflect his background in the service, as well as his father’s.

Matt Rossetti is a principal with Rossetti, a Detroit sports architect, and the son of Gino Rossetti, the company’s founder. The junior Rossetti talks about overseas venues catching up with North America, a “fresh” new fan experience, and the high of kiteboarding.

Most of our attention right now is on the Mideast, Europe and Asia. We see a lot of new work in those three markets. Europe is so backward in their venues, having been municipally owned and run for so long, it’s like we were in the ’50s and ’60s here in the States. Now they’re embracing the revenue picture and the fan experience picture. It’s beginning to happen in the U.K., Sweden, Spain and Germany.

On trends in designs and renovations today:
Everybody seems to be embracing technology. People have talked about it for 20 years, but for the first time, I see it going from back of house to really front of house. … The ownership group [with Sporting Kansas City] came from advanced media backgrounds and they have combined ownership of the team with their own knowledge of the industry. They are coming up with great in-venue applications driving business and increasing per caps three or four bucks. Those kinds of numbers are really turning heads.”

Fans want sports facilities that are _____?: That provide a new, fresh experience. So many venues provide the same kind of thing. They want to be able to go back to folks in the office and their families and say, “Holy shit, you wouldn’t believe what I got to do the other night,” whether it was high-fiving the team on the way out or having a beer with the coaching staff afterwards.

Lessons from the London Olympics: They seemed to approach it so much more strategically in terms of legacy versus venue approach. They were real smart about how things will be used after the Olympics. It just seemed like an extraordinarily well-organized Games this year as opposed to the big blowout party that Beijing did.

A new summer experience: I’ve been windsurfing for 30 years and made the transition to kiteboarding, a phenomenal high. I’ve raced sailboats all my life so I love the aspect of sailing from windsurfing, but you can only get launched so high on the waves. On a kiteboard, you can launch 20 to 30 feet in the air and the speed gets up to 25 to 30 knots when the wind is howling.