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Volume 21 No. 2
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Broncos sign deals with Manning partners DirecTV, Papa John’s

The Denver Broncos have signed agreements with two more companies that sponsor the club’s new quarterback, Peyton Manning: DirecTV and Papa John’s pizza, according to Brady Kellogg, the club’s vice president of corporate sponsorships.

The Broncos in July announced that the team had agreed to a deal with Buick and GMC to make local dealers official partners. Manning, who in March signed a five-year $95 million deal with the Broncos, had already been appearing in commercials for Buick nationally when the club announced its agreement, which includes players wearing Buick patches on their practice jerseys.

Kellogg declined to reveal any details of the club’s new partnerships with DirecTV and Papa John’s, but he said the Broncos had been in

The Broncos said signing Manning helped secure deals with Papa John’s and DirecTV.
discussions with both companies before signing Manning.

“They were a part of ongoing business efforts, but Manning really helped,” Kellogg said. “It was very much on our radar screen as we were pursuing [Manning], who he had relationships with, and it had us reaching out.”

Kellogg didn’t say if the Broncos were in talks with any other sponsors of Manning’s. Such sponsors include Sony and Wheaties.

“There are several companies that Peyton works with that we don’t, and the vast majority of our partners don’t have an endorsement deal with Peyton,” Kellogg said.

Kellogg had no comment on Manning’s contract and what restrictions, if any, he had in signing deals with sponsors.