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Volume 21 No. 2

People and Pop Culture

The Arizona Diamondbacks named Katie Krause manager of corporate communications.

The Cleveland Indians hired Ryan Robbins as director of premium seating. Robbins was director of premium seating for the Oakland Raiders.

Jay Lucas, Houston Astros senior vice president of communications, left the club. His duties were shifted to Kathleen Clark, vice president of marketing and strategy.


The Seattle Storm hired Dan Gibson as vice president of marketing partnerships and Kristina Ciari as senior manager of marketing partnerships.

McNeese State University sports information director Louis Bonnette will retire, effective July 1.

The University of Mount Union named Lenny Reich assistant to the athletic director for communications and marketing.

The University of Nevada hired Robyn Sharp as director of development for athletics. Sharp was executive director of the City Club of Central Oregon.

Northern Arizona University hired Lisa Campos as vice president for intercollegiate athletics. Campos was senior associate athletic director at the University of Texas at El Paso.

The University of Southern Mississippi named Brian Morrison associate athletic director for major gifts. Morrison was development officer for the University of Southern Mississippi Foundation.

The Buffalo Bills promoted Allison Hojnowski to manager of community relations and Preston Teague to senior manager of community relations and youth football. Mary Owen, Bills executive vice president of strategic planning, will oversee the team’s community relations department.

Univision named Rob Thun executive vice president of business operations and Renee Plato senior vice president of digital distribution, both for the network’s distribution sales and marketing team. Thun was senior vice president of content for AT&T U-Verse, and Plato was vice president of digital distribution for ESPN.

Lammi Sports Management hired Pete Monfre as senior vice president of sales.

International Speedway Corp. promoted Daryl Wolfe to senior vice president and chief marketing officer.

Sporting Goods and Apparel
Under Armour hired Karl-Heinz Maurath as president of Under Armour International, effective in September; Jim Hardy Jr. as chief supply chain officer; and Fred Knowles as senior vice president of human resources.

Sports Commissions and Tourism Boards

The Delaware Sports Commission named David Arthur executive director.

Ludus Tours promoted Brian Melekian to executive vice president of operations and strategy.

The WWE hired Brian Flinn as senior vice president of marketing. Flinn was senior vice president of marketing for the NBA.

Awards and Boards
The International Association of Venue Managers named Kim Bedier second vice chair of the IAVM board of directors. Bedier is general manager for Comcast Arena in Everett, Wash.

The Reno Tahoe Winter Games Coalition named Andy Wirth, Squaw Valley and Alpine Meadows resorts president and chief executive officer, and Blaise Carrig, Vail Resorts co-president, to its board of directors.

The Women’s Tennis Association named to its global advisory council Bessie Lee, GroupM China chief executive officer; Winston Lord, former U.S. ambassador to China; Bruce Rockowitz, Li & Fung Ltd. group president and chief executive officer; and William Pfeiffer, Dragongate Entertainment chief executive officer and founder.

The San Diego Bowl Game Association named John Wertz president of the 2012 Bridgepoint Education Holiday Bowl and San Diego County Credit Union Poinsettia Bowl. Former president Chuck Wasker was named chairman of the board, Bill Geppert president-elect, Renee Davies secretary and Shannon Rimmereid treasurer.

The U.S. Soccer Foundation named Charles Marshall chairman of the board of directors, Kevin Payne vice chairman, Charles Stimson treasurer and David Sutphen secretary.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

Playoff time for NHL, NBC

NBC and NHL officials gathered at the NHL’s offices April 9 for a media conference call to promote the Stanley Cup playoffs, which began April 11. From left: NBC’s Seth Winter, Jon Miller, Sam Flood and Mark Lazarus, the NHL’s Gary Bettman, Bill Daly and John Collins, and NBC’s John Miller.
Photo by: NHL

NASCAR in D.C. to kick off campaign

NASCAR Sprint Cup Series driver Dale Earnhardt Jr.’s No. 88 National Guard Hendrick Motorsports Chevrolet was prominently displayed on the Ellipse outside the White House for the 134th annual Easter Egg Roll on April 9, when NASCAR officially launched its patriotic campaign, NASCAR Unites – An American Salute. From left: Kim Brink, NASCAR managing director of brand, consumer and series marketing; Marcus Jadotte, NASCAR VP of public affairs and multicultural development; and The NASCAR Foundation Executive Director Sandy Marshall.
Photo by: NASCAR

Fanographie’s London lineup

Coyle Media hosted the Fanographie Summit for digital executives in sports and entertainment in London on March 27. At Emirates Stadium, home of Arsenal FC (from left): Front: Ticketmaster’s Graeme Stuart, UK Sports Network’s Dan McClaren, the NBA’s Dan Markham, Coyle Media’s Pat Coyle, Wildfire’s Ben Harknett, ESPN’s Andrew Wamugi and Sports Fusion’s Rachel Wardle. Back: Coyle Media’s Niall Doorley, HBO’s Jamyn Edis, Liverpool FC’s Matt Owen, Capcom’s Angelique Schierz-Crusius, Rugby New Zealand’s Clare Wolfensohn, Easel TV’s Bill Scott, the International Cricket Council’s Chris Hurst and DMob Media’s Dipesh Morjaria.

Lighting it up for MLB

MLB Network analysts Sean Casey (left) and Kevin Millar (second from left), MLB CMO Jacqueline Parkes and MLB Network analyst Al Leiter attend a lighting ceremony at the Empire State Building in New York City. The Empire State Building was lit red, white and blue April 4 to celebrate MLB’s Opening Day.

NBA marks Green Week with Sprint boss

At the tipoff event for NBA Green Week in New York City on April 3 (from left): NBA hall of famer Bob Lanier, NBA Commissioner David Stern, Sprint CEO Dan Hesse and four-time NBA all-star Bernard King.

WISE symposium at Syracuse

The Syracuse chapter of Women in Sports and Events held a symposium — “A Word to the WISE: Leveling the Playing Field” — on April 10, moderated by alumna Laurie Orlando, ESPN SVP of talent development and planning. From left: Gina Pauline, assistant professor and co-adviser of WISE at Syracuse; Sage Steele, ESPN “SportsCenter” co-host; Orlando; Jessica Gelman, Kraft Sports Group VP of customer marketing and strategy; John Walsh, ESPN EVP and executive editor; Michelle Berg, Team Epic EVP; Donna Lopiano, Sports Management Resources president and founder; Michael Veley, director and chair, department of sport management, David B. Falk College of Sport and Human Dynamics at Syracuse University; and Kate Veley, co-adviser of WISE at Syracuse and manager of Career Center and Event Planning.

Wharton group hosts discussion in New Orleans

The Wharton Sports Business Initiative was host for the “State of the Business of Intercollegiate Athletics” on March 31 at the Final Four in New Orleans. From left: Glenn Wong of UMass, Ken Shropshire of Wharton, Amy Perko of the Knight Commission on Intercollegiate Athletics, John Lombardi of LSU, Jon LeCrone of the Horizon League, Wally Renfro of the NCAA and Derrick Heggans of Wharton.

Big night at the Johnson house

Sheila Johnson, Monumental Sports & Entertainment vice chairman and Washington Mystics president and managing partner, and husband Judge William Newman hosted about 150 guests at their Middleburg, Va., home on March 31 to benefit Inova Health System’s “Children’s Health for Generations to Come.” The night featured a performance by John Legend. From left: Tony Burchard, Inova Health System Foundation president; Knox Singleton, Inova Health System COO; Johnson; Legend; and Greg Bibb, Washington Mystics COO.

Leiweke delivers for AEG

At Los Angeles City Hall, AEG President and CEO Tim Leiweke delivers copies of the 10,000-page draft environmental impact report on the planned downtown stadium, Farmers Field, at a news conference April 5.

Food and fun at Infiniti Lounge

Infiniti and Sports Illustrated invited guests to the Infiniti Lounge at Champions Square in New Orleans during Final Four weekend to meet college basketball coaches such as John Beilein of Michigan and Fran Dunphy of Temple who participate in the Coaches vs. Cancer charity. From left: Kathy Roznowski, senior manager of Infiniti marketing; Beilein; New Orleans chef John Besh; Dunphy; and Jim DeTrude, Infiniti director of marketing.

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

Before taking over the Kentucky program, Yow (center) defeated the Wildcats as a player at Elon.

Since her arrival at N.C. State in summer 2010, Debbie Yow has hired several new coaches, returned a live mascot to the sidelines for football games and rebranded the school’s identity by putting “State” on the front of most uniforms. In just her first year, the Wolfpack moved up 22 points in the Learfield Sports Directors’ Cup standings.

From her start in basketball, Yow is now responsible for a full slate of sports at N.C. State.
HARD LESSON …: We practiced at two places. One of them was Memorial Coliseum, but we had no locker room or equipment storage space in that building, so I used to carry the basketballs in the trunk of my car and carry them in myself before practice. One night around 6 p.m., I carried in the first three balls and returned from the gym to get additional ones out of the trunk of my car … to find they were gone. Someone had taken them out of the trunk while I was transporting the others. I had left the trunk open. So we had to practice with only the three balls that night.

: Two years later, my office was relocated to Memorial Coliseum, we were given a locker room and I had a storage space provided, too. In other words, things changed for the better.

HOW TO IMPRESS A FUTURE EMPLOYER: I captained the Elon University team. We played and beat Kentucky in the regional postseason tournament. Two years later, they decided to hire a full-time coach and remembered me from the game against UK.

Among the accomplishments for Magnus (center) at ESPN is the launch of Longhorn Network.
Burke Magnus has spent most of his professional life rising through the ranks at ESPN, where he leads college sports acquisition and programming across all of ESPN’s platforms. “I happened to be fortunate enough to land in the exact industry and area of the industry that I ultimately wanted to be in, which I think is kind of rare,” he says. “I didn’t have anything … except the enthusiasm and energy and passion to transform my love of sports into a career.”


CBS … they lost the NFL to Fox. I was cruising along in my internship; things were going great. I was like, “This is fabulous. I love what I’m doing, I think I’m going to get a job here, the people I’m working for really seem to like me,” and then “Boom!” they’re out of the NFL and Fox is in. So instead of transforming my internship into a job, it
Magnus specializes in college sports, but NASCAR and the NFL have touched his career.
became that I was watching people who had been working there for 20-plus years being laid off and leaving, and the reason I was staying was because they weren’t paying me any money anyway.

WHAT ARE FRIENDS FOR: The interesting part of the internship is that I interned for a guy who I then went on to work with at ESPN for many years, a guy named Len DeLuca. … He had me involved in all kinds of stuff. He’d bring me along to really high-level meetings, for me at the time, [given] the people I was sitting with at the network and in the leagues. It always just kind of blew my mind that he would think enough to bring along an intern and at least just let me be a fly on the wall.

PERSONAL SPACE: I shared a cubicle, which is not easy to do, with [DeLuca’s] administrative assistant. I don’t know it to be a fact, but I’m sure she was none too pleased to have me there. One thing that was sort of an eye-opener was how small of an operation it was. It was so high profile when you watched sports on television, but when you got there, it was basically half a floor. So anyway, that was my assignment: They said, “Well, you can sit over here,” and they literally had to brush papers out of the way to create an open space for me and then wedged a chair in there.

TIMES HAVE CHANGED: Every Thursday, I had to physically walk from CBS to the NFL to hand-deliver the maps for the regionalized NFL games that weekend, which we did all by hand, not by a computer program. It was a blank map, and we drew by hand the regions for the NFL games. All of the execs were around the table, and I was the intern drawing colors all over the map. When it was finished, everyone would literally sign off on it, I rolled it up and walked it over to the NFL. I remember thinking it was funny, walking the streets of Manhattan carrying in my hand what people passing by me would watch on Sunday.

See also: Debbie Yow, N.C. State University