Turner gets help on social front
Turner Sports has partnered with a trio of social media service providers to boost the community and social elements of March Madness Live.
Mass Relevance has worked with several sports and entertainment entities and brands, including the New York Giants, NBC Sports, MTV and Pepsi.
Also working with Turner for a second year on social media curation is Ball State University’s SportsLink program, in which students will help guide and develop social conversation around the tournament that appears in the feed within the player.
|Turner Sports partnered with social media service providers on new features for March Madness Live.
Video sharing is also coming to March Madness Live for the first time. Turner has expanded its partnership with San Francisco-based technology outfit SnappyTV to allow users to easily grab and share clips of action from the tournament in near-real time. The video clips, up to 15 seconds in length, can then be easily sent to personal blogs, other websites, Twitter and Facebook. Turner worked with SnappyTV last summer on a similar effort for the PGA Championship. The video sharing is only for the broadband version of March Madness Live this year, and is not yet available on smartphone or tablet platforms. For SnappyTV, which has also worked extensively with networks on video sharing around scripted TV, March Madness Live will represent its biggest sports-related effort to date.