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People and Pop Culture

What I Like: Jay Parker, Daktronics

PROFESSIONAL

Photo by: DAKTRONICS
What I Like …

An influential person in my career: Dr. Al Kurtenbach, co-founder of Daktronics. He had the vision, saw the need, and created an industry leader around serving customers.

An out-of-the-box idea: Need-based solutions created by Apple with their family of products. Staying connected for business and personal needs via social communications.

JAY PARKER
National Sales Manager,
Live Events,
Daktronics

Where I'm from: Hometown: Pierre, S.D. Current residence: Brookings, S.D.

Where I Went to School: Commercial economics, South Dakota State University; master’s in business administration, University of South Dakota.

My First Job: Worked at McDonald's as a cook.


A sports facility: Xcel Energy Center in St. Paul. Daktronics’ first indoor “Super System” installation with a uniquely designed center-hung display that has been replicated throughout our industry.

A sports event: March Madness captures the country and dominates the sports pages. There are always David vs. Goliath matchups, buzzer-beater games and Cinderella stories.

A trend: Information on demand, at our fingertips. Fans want scores, statistics and video on demand. Mobile devices, LED, IPTV and control technologies make that possible.

An innovation: Smartphones. The power in the hand-held device is amazing and the future is unlimited.

Xcel Energy Center
Photo by: BRUCE KLUCKHOHN
A hire: The recent hire of Urban Meyer. Can this move be a game-changer for the Ohio State University footballprogram and the rest of the Big Ten Conference?

An idea or invention I wish I had thought of: Performance-enhancing clothing (Under Armour/Nike).

A fantasy job: A successful football coach.

What I Like About …

Urban Meyer
Photo by: GETTY IMAGES
My job: I am a true sports fan. I enjoy all levels of sport. My job allows me to stay very connected to the sports industry and the sports page.

Sports: It’s a reflection of real life: hard work, dedication, teamwork, discipline, accountability.

Sports technology: The integration of LED video, digital signage, scoring, stats, IPTV and control technologies in a truly integrated system … and the ability to paint or brand an entire facility with the touch of a button.

Competing: Makes you wake up and stay motivated.

What I’d Like To …

See: The economy getting out of the slump it is in.

See more of in sports: Fans getting more access to the athletes and the ability of the family of four to afford attending events on a regular basis.

See more of in sports business: Another Olympic Games on U.S. soil.

See less of in sports: Tattoos, long hair and trash talking. Athletes are role models for the youth of today and need to set good examples.

See less of in sports business: Colleges in the headlines for rules violations. Let’s all play by the rules … no one is above the rules.

See different: Purchase decisions based on price alone.


What I Don’t Like …

In general: I believe in the Golden Rule, but too many people believe it means “He who has the gold makes the rules.”
 
Pet peeve: Excessive touchdown celebrations. Act like you’ve been there before.

In sports: Free agency. I grew up where players stayed with the same team for many years. I miss player and fan loyalty. I like fantasy sports, but where did the loyalty to the team go?

In business: Politics. There is too much of it in the world today. It often gets in the way of making sound business decisions.

About sports fans: I love team loyalty, but all need to be respectful of visiting teams and their fans. Everyone should have fun at sporting events.


PERSONAL

What I Like …

That would surprise those who know me: I am an “American Idol” fan. I cannot sing, but I really like professional karaoke.

About myself: I strive for work-life balance and work hard to juggle the busy business world and still have time for my family.

Heroes: Bear Bryant, Bud Grant, Tom Landry: Quality coaches who survived the test of time.

Players: Walter Payton, Jerry Rice.

Possession: My boat. I love to be on the water on a hot sunny summer day.

Memento: Framed photo from opening night for the Minnesota Wild given to me by a couple very special friends.

Books: “Control Your Destiny or Someone Else Will” and “How to Be Like Coach Wooden.”

Authors: I follow Jeffrey Gitomer. He writes great selling books and articles.

iPad apps: Documents To Go, Keynote, TripIt.

Chores: Yardwork. Nice to get outside and enjoy the day.

Hobbies: Boating, watching my children’s events.

Trips: Trips with family and friends watching my son play college football.

Tim McGraw
Photo by: GETTY IMAGES
Movies: “The Bourne Identity.”

TV: “SportsCenter” and “Suits.”

Concerts: Tim McGraw, Garth Brooks.

Artist: Terry Redlin.

Food: A great hamburger.

Dessert: Flaming bananas Foster. Wow, if done right, is to die for!

Drink: A cold beer, especially at a great game or on a hot summer day.

Vacation spots: Hawaii and Huntington Beach, Calif.

Cars: Chevy Suburban, the all-purpose machine for living in the upper Midwest.

Quote: “Hard work beats talent if talent doesn’t work hard,” and “You can’t expect change if you keep doing the same thing.”

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