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Volume 21 No. 2
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NBA, Reader Survey 2011

Most effective NBA team owner

Mark Cuban (Dallas Mavericks) 44.1%
Jerry Buss (Los Angeles Lakers) 20.1%
Peter Holt (San Antonio Spurs) 4.8%
Micky Arison (Miami Heat) 4.7%

Respondents: 1,203

NBA team that has shown the most innovation in its business practices

Dallas Mavericks 23.5%
Miami Heat 8.3%
Los Angeles Lakers 7.3%
Oklahoma City Thunder 7.1%

Respondents: 1,203

What the next five years hold for the Sacramento Kings and the New Orleans Hornets

Both teams will relocate 32.2%
The Kings will relocate 29.9%
Both teams will stay put 18.1%
The Hornets will relocate 11.1%

Respondents: 1,175

Sponsor that does the best job activating around the NBA

Nike 23.7%
Kia Motors 21.6%
Coca-Cola (Sprite, Minute Maid, Dasani) 13.4%
PepsiCo (Gatorade) 12.0%

Respondents: 1,203


Least effective NBA team owner

Donald Sterling (Los Angeles Clippers) 22.9%
James Dolan (New York Knicks) 16.4%
Maple Leaf Sports + Entertainment (Toronto Raptors) 6.0%
Dan Gilbert (Cleveland Cavaliers) 5.7%
Gavin and Joe Maloof (Sacramento Kings) 5.7%

Respondents: 1,203

The NBA’s 2011-12 season will

Start on time 2.9%
Start at the New Year 44.4%
Start in late February 18.4%
Be canceled 30.8%

Note: Survey was taken prior to the original start date of the 2011-12 NBA season
Respondents: 1,186

Feelings about the Miami Heat

Could never root
for the Big 3
Neutral 31.8%
Heat’s Big 3 — best
thing for the NBA

Respondents: 1,183