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Volume 21 No. 1

People and Pop Culture

The Chicago Cubs named Jed Hoyer executive vice president and general manager and Jason McLeod senior vice president of scouting and player development. Hoyer and McLeod both worked for the San Diego Padres.

The San Diego Padres named Josh Byrnes executive vice president and general manager.

The Seattle Mariners named Chris Gwynn director of player development. Gwynn was director of player personnel for the San Diego Padres.

The Southern Maryland Blue Crabs of the independent Atlantic League promoted Keith Lupton to president and named Joel Seiden general manager.

The Milwaukee Bucks named Mark Rosenberg PR manager. Rosenberg was PR manager with the Minnesota Timberwolves.

The University of Oregon named Lisa Peterson senior associate athletic director. Peterson was senior associate athletic director for internal operations and senior woman administrator at the University of Kentucky.

The University of Louisiana-Lafayette named Scott Farmer athletic director.

Armstrong Atlantic State University named Jennifer Rushton associate athletic director for compliance and student services and senior woman administrator.

The America East Conference hired Mary Mulvenna as assistant commissioner for compliance. Mulvenna was assistant commissioner of compliance and community relations for the Missouri Valley Conference.

The University of Hawaii named Kerry Rupp men’s basketball director of operations. Rupp was the men’s basketball coach at Louisiana Tech.

The University of Minnesota named Tom McGinnis associate athletic director for administration and finance and chief financial officer. McGinnis was senior associate athletic director for administration at Ohio State University.

The NHL promoted Gary Meagher to executive vice president of communications and John Dellapina to vice president of communications.

Bensussen Deutsch & Associates hired Rebecca Gerber as director of new business development. Gerber was vice president of business development and implementation at Zorch.

Navy Pier named Jim Muno vice president of marketing and business partnerships.

Comcast-Spectacor and the Cordish Co. named Robert Johnson vice president of marketing for Philly Live!. Johnson was marketing director for the Philadelphia Flyers, a Comcast-Spectacor subsidiary.

JPatton promoted Eric Paul to vice president of sales and marketing.

SD Sport Innovators named Lisa Freedman executive director.

USRowing named Beth Kohl chief marketing officer.

Collegiate Consulting and Hands On Sports named Brandy Flaherty general manager and Jeremy Hansen assistant general manager for athletic ticket sales and services for Seattle University.

Dave Evans started Vantedge Consulting Group. Evans was director of broadcasting for the Dallas Mavericks.

Awards and Boards
The U.S. Golf Association named Annika Sorenstam the recipient of the 2012 Bob Jones Award.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

Photos by Shana Wittenwyler

Click here for the 2011 SMT blog

Time Warner Cable’s Melinda Witmer and ESPN’s Sean Bratches were among the high-level executives on the panel for “TV Everywhere: An Inside Look.”

Bill Simmons said of his site,, “I don’t agree that it’s a long-form site. We’ve tried going the quality route vs. the quantity route.”

Dan Jacobs of Thought Equity Motion and Matthew Kramer and Dave Peters of CSE

SBJ’s John Ourand (standing) helped start the conversation at the SBJ/SBD Tweetup, with SI media columnist Richard Deitsch (right).

Rick Perko of Immersion Media, Jason Manasse of AccuScore, Sean Weinstock of NumberFire, Stacie Stern of Head2Head Sports and Brandon Moore of SportsDirect

Susan Lawler of the Washington Nationals and Lisa Delpy Neirotti of George Washington University

Paul Hodges and Chris Gargano of the San Francisco Giants

Tom Damico of the NFLPA, Rafe Anderson of TruMedia Networks and Greg Viverito of NFL Players

Little League gathers sponsors for D.C. summit

Little League International played host to its 14 national sponsors at its annual sponsor summit Nov. 2-3 in Washington, D.C. Highlights included discussions of best practices in activation, roundtables on sponsorship industry topics and an “Ask the CEO” session with President and CEO Stephen Keener.

Nicklauses host fundraiser

“An Evening with Jack and Barbara Nicklaus” on Oct. 25 at the Morton’s steakhouse in West Palm Beach, Fla., benefited the Nicklaus Children’s Health Care Foundation. From left: Jack and Barbara Nicklaus, Patty McDonald from their foundation and Tylor Field, VP of wine and spirits for Morton’s.

Rangers, Coke back hockey program

The New York Rangers, Coca-Cola, the New York City Department of Parks and Recreation and Boys & Girls Clubs recently launched the second season of a free program to provide indoor hockey instruction for more than 1,500 youths this winter with a clinic at Chelsea Recreation Center in Manhattan. From left: MSG Sports’ Howard Jacobs, NYC Parks’ Annika Holder, Rangers defenseman Ryan McDonagh, former Ranger Nick Fotiu, Boys & Girls Clubs’ Mel Campos and Coca-Cola’s Brent Tollison.
Photo by: MSG PHOTOS

ADs talk college sports in Winston-Salem

IMG College President Ben Sutton (center) moderated a talk on college athletics with ADs Ron Wellman of Wake Forest (left) and Jack Swarbrick of Notre Dame on Nov. 5 at BB&T Field in Winston-Salem, N.C., before the schools met on the football field that night.

17th annual Lou Gehrig Sports Awards Benefit

Among those honored at the Greater New York Chapter of the ALS Association’s 17th annual Lou Gehrig Sports Awards Benefit were (from left) former New York Ranger Mike Richter, MLB executive and former manager Joe Torre and New York Mets third baseman David Wright. The event was Nov. 8 at the New York Marriott Marquis.
Photo by: JACK MCCOY

Clear the runway for Cavaliers and Monsters

The Cleveland Cavaliers, Lake Erie Monsters and Flashes of Hope played host for the Big Shots and Little Stars fundraiser Oct. 25 at Quicken Loans Arena. The benefit fashion show featured celebs and “little stars,” local children affected by pediatric cancer. From left: David Griffin, Cavaliers VP of basketball operations; Monte Ahuja, chairman and CEO of Mura Holdings; runway model; Little Star Jacob Sypert, tennis’ Mary Joe Fernandez and Little Star Andrew Miller.
Photo by: BEN HALL

WTT raises money in Cleveland

At the 19th annual World TeamTennis Smash Hits presented by Geico on Oct. 27 at Cleveland Public Hall, which raised more than $500,000 for the Elton John AIDS Foundation and the AIDS Taskforce of Greater Cleveland (from left): Andy Roddick, Amelie Mauresmo, Mark Knowles, Lauren Davis, Elton John, Billie Jean King, Coco Vandeweghe, Jan-Michael Gambill, John McEnroe and Martina Navratilova.

Maryland, their Maryland

At the launch of the Shirley Povich Center for Sports Journalism at the University of Maryland are professor George Solomon (left) and four Terrapins: ESPN’s Tim Kurkjian, Comcast-Spectacor VP of public relations Ike Richman and ESPN’s Scott Van Pelt and Bonnie Bernstein.

Fueling up in Fort Worth

At NASCAR’s Fuel for Business Council Meeting presented by Freescale at the Fort Worth (Texas) Convention Center on Nov. 4 (from left): NASCAR’s Lou Garate, Jackson Jeyanayagam of Taylor, Steve Mitzel of Valassis, 3M’s Jeff Lavers and Freescale Corp.’s Steve Nelson, John Doherty and Keith Woody.
Photo by: NASCAR

Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: or send color prints to: Faces & Places, c/o Street & Smith’s SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.

After 13 years, a dozen roles and the opportunity to work with all three brands that make up TaylorMade Golf Co. (TaylorMade, Adidas Golf and Ashworth), Bob Maggiore is now chief marketing officer for the entire company. Maggiore’s dad introduced him to golf as a kid, and he said, “I’ve always wanted to work in the sports industry, and it became my passion to somehow get into it.” Maggiore spoke with staff writer Kristen Heimstead.

Age: 41
New title: Chief marketing officer, TaylorMade Golf Co.
Previous job: Head of TaylorMade’s marketing division
First job: I moved carts at Bartlett Hills Golf Course when I was about 13
Education: Bachelor of arts in business administration and marketing, University of San Diego (1991)
Resides: Carlsbad, Calif., with wife Leslie and children Bobby (7), Kate (6) and Jack (4)
Grew up: Bartlett, Ill., a little town just outside of Chicago
Executive most admired: George Halas Sr., former coach of the Chicago Bears. He did everything in his power to get his team to win. He was wired to win.
Brand most admired: It’s probably a cliché, but I’m going to have to go with Apple.
Favorite vacation spot: Maui, Hawaii
Last book read: “Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10,” by Marcus Luttrell
Last movie seen: “Dolphin Tale” with my family
Favorite movie: “Ferris Bueller’s Day Off”
Favorite musician/band: Toby Keith and U2

What is the biggest challenge in your new position?
This year is going to be our biggest year we’ve ever had. … So doing even better than we did this year and creating even more excitement in the marketplace will be my biggest challenge.

What is the biggest professional risk you've taken in your career?
That would definitely be this year when we decided to change the color of our metalwoods to white [the R11]. There hasn’t ever been white metalwoods in the marketplace before. … We bet the farm on it, and it paid off very well for us.

What is your biggest professional accomplishment?
Being a part of this company for the last 13 years. In the early 2000s we were a $300 million company, and today we’re a $4 billion company, so being a part of this last decade-plus and the growth here is my greatest accomplishment. It’s been a crazy transformation for us.

What is your biggest professional disappointment?
It’s hard for me to answer that question; I don’t have one that sticks out. … I guess my major disappointment is that when I was a kid I was assuming I would own the Chicago Bears at this point, and I haven’t fulfilled that dream. … Maybe if we sell enough metalwoods it will happen.

What career advice do you have for people wanting into this industry?
Find a part of the sports business industry that you love. I’m lucky that I grew up with a passion for golf, and I get to work in golf every day. There’s an intrinsic value that comes with being able to do something that you genuinely love. But the flip to that is “Don’t chase it,” and by that I mean [that] if you’re constantly trying to move around to find that sweet spot, I’m not sure you’re ever going to get your legs underneath you. Find a way in, be great and great things will find you.

What is one story you are continuing to watch in sports today?
That would have to be the conference realignment in college football. I’m a fan of traditional rivalries, and games that mean a lot more because they’ve been played for so long. As those start to go away, I think that’s sad for college sports.

What is one element that you would like to change about the sports industry?
I’d love to see major pro teams find a way to keep their long-term athletes versus how they have to jump around on teams so much these days. … It would be good to have an opportunity for them to finish their career where they started.


Photo by: BRAD BOYD / LPGA
What I Like …

An insight: Don’t confuse activity with results.

An influential person in my career: My grandfather — showed me at an early age what success could look like; Todd Putman, who helped me make the transition from finance to brand management/marketing at P&G.

An out-of-the-box idea: LPGA Founders Cup tournament, where the entire purse went to charity.

A timeless idea: Treating people with respect, no matter what level.

A business deal: Disney acquisition of ESPN (as part of ABC/Cap Cities).


Where I'm from: Born in Ohio. Grew up in Dearborn, Mich. Have lived in Ponte Vedra Beach, Fla., for 16-plus years.

Where I Went to School: Miami University (Ohio), B.S. in finance.

My First Job: Caddying as a kid. First career job: Procter & Gamble. Spent the first eight years of my career at P&G (finance and brand management), and it was a terrific place to learn business fundamentals and be around talented, motivated people.

A sports facility: Augusta National, Fenway Park, Cowboys Stadium.

A sports event: Anything my daughters play. Michigan-Ohio State football game in the Big House … especially when Michigan was winning.

A strategy: IMG’s aggregation of college rights.

A hire: Larry Scott by the Pac-12. The new TV/media deal is quite impressive.

A brand: Apple. The most recent run under Jobs is one of the greatest streaks any business has ever had (iPod, iPhone, iPad).

A trend: Everything mobile … amazing what my kids do on their smartphones.

An innovation: HD television. It reinvigorated TV watching, particularly sports. I don’t think 3-D will have the same impact.

A pro league or team business initiative: LPGA’s efforts to build back the tournament schedule.

A story that bears watching: College conference realignment. Are we going to lose great rivalries (e.g., Oklahoma-Nebraska) and do the smaller schools lose relevance?

An idea or invention I wish I had thought of: Google — changed the way we get information.

A fantasy job: NFL quarterback. As a kid, most of my dreams were to play professional sports.

What I Like About …

Sports: Anything can happen on any given day.

My job: My working relationship with LPGA Commissioner Mike Whan, the variety of the things I touch (sponsors, TV, tournaments, etc.) and the support LPGA players provide to our partners to create special experiences.

Sports business: The passion people have for working in sports. People are here because they want to be in sports (and many spent years trying to get into the industry). I couldn’t say that about soap or shampoo.

Sports technology: It seems we are in the golden age of technology adding value to the fan experience (HD, giant screens in stadiums, mobile devices, super slo-mo cameras, etc.).

Competing: Not just like — I love competing. I always have, particularly in athletic events.

The future of sports business: I think sports will continue to be a major part of our society, and will continue to be increasingly global. It’s a great release from life’s challenges.

What I’d Like To …

Change: My oldest daughter’s health.

Change in what I do: My commute time to work.

See: Our economy growing again.

See more of in sports: The kind of integrity and sportsmanship you see in golf.

See different: Fewer commercials in sports programming. I know that helps fund the programming, but it can be very disruptive. That’s why the Masters has always been great TV.

Eliminate: Our government’s debt.

What I Don’t Like …

In general: People who don’t do what they say they are going to do,
In sports: The exorbitant cost to take your family to a game.

In business: Bureaucracy.

About sports fans: Yelling “you da man,” and recent violence vs. other fans.


What I Like …

That would surprise those who know me: I have an artificial hip (wear and tear from many years of sports).

Above all else: Faith in God and family.

About myself: Hopefully, being able to balance a career and being a good husband/father.

Heroes: Our military personnel who sacrifice their lives for our freedom. In sports: John Wooden, Gordie Howe, Tom Landry, Arnold Palmer.

Players: Roger Staubach, Tom Brady, Tim Tebow (three generations of quarterbacks).

Teams: Michigan Wolverines, Detroit Tigers, Jacksonville Jaguars (moved to Jax their first year).

City: Vancouver.

Possession: My big-screen HD TV.

Memento: My grandfather’s scorecard the first time he shot his age.

Books: The Bible, “Built to Last,” “Outliers.”

Gadgets: IPad (when I can wrestle it from the rest of my family … need another one).

Chores: Laundry, cleaning/organizing (I’m a neat freak).

Hobbies: Playing golf, working out, coaching Little League, snow skiing.

Trips: Scotland for golf, Colorado for skiing.

Movies: “Caddyshack” (never gets old), “Remember the Titans.”

TV: Golf and football, “Morning Joe” on MSNBC.

Artist: Michelangelo (for his significant religious pieces of work).

Food: A good filet and anything with Thai spice.

Dessert: Crème brûlée (only if creamy with glazed crust).

Drink: Margarita (I make my own frozen with limeade and Patrón).

Vacation spots: Jackson Hole, Pebble Beach, Vail.

Concerts: Jimmy Buffett at an outdoor concert venue (many good memories in Cincinnati).

Car: Porsche (once I pay for three college educations).

Aftershave: Gillette.

Quote: “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” — Vince Lombardi.