New York City is already a two-marathon town
I was personally and professionally disappointed to see the upcoming inaugural Brooklyn Marathon go unmentioned in Fred Dreier’s article “Is New York City a two-marathon town?” (SportsBusiness Journal, Oct. 31-Nov. 6). While I admit that the Brooklyn Marathon as constituted is small (capped at 350 runners and nearly sold out as of this writing), a small amount of research on MarathonGuide or via NYCRuns.com (imho, the most comprehensive local resource on local racing and running clubs) would have revealed that we have planned a USATF-certified marathon in Prospect Park to address exactly the problems Competitor [Group] is having, namely building a broad base of community, political and sponsor support.
We are cognizant of the path Fred Lebow took many years ago and fully believe that a second major local marathon should be a locally grown product that builds its support organically. Any simple market analysis indicates there is a market for more marathons in New York City.
Competitor is running into walls here for exactly the same reason Wal-Mart and many other national chains have. New York doesn’t embrace cookie cutter products; New York embraces innovation and small business, and New York City is indeed already a two-marathon town.
New York City
Lastoe is founder of New York City Runs Inc.