For 13 years, Tery Howard has kept the Miami Dolphins on the cutting edge in technology. As the team’s chief technology officer, Howard leads the charge for developing new platforms aimed at enriching the fan experience at Sun Life Stadium, a building the Dolphins own and operate. Those systems include FanVision, the mobile technology firm owned by Dolphins owner Stephen Ross; a cashless concessions and gift card rewards program; and a new deal with Dreams, a tech firm hired to improve the club’s online retail shop.
Sun Life Stadium boasts one of the world’s largest point-of-sale installations under one roof, with about 750 devices processing transactions. It also was one of the first NFL venues to install digital menu boards, in 2007. Making sure all new technology operates in a stadium setting is a monumental task that keeps Howard and her staff of 20 busy in south Florida.
Her most recent assignment is chairing a team committee to explore new ways to expand digital commerce through all platforms, including social media, to produce more revenue for the club and the facility. “It’s thinking outside the box and being creative, looking at what others are doing in the industries — not necessarily in sports, but on the entertainment side,” Howard said.
— Don Muret
