NBC and USOC sign TD Ameritrade for London
TD Ameritrade announced last week a media buy with NBC and sponsorship of the U.S. Olympic Committee for the 2012 London Olympics. The deal makes TD Ameritrade the USOC’s first official online brokerage. Sources valued the deal, which is primarily a media buy, at more than $20 million.
TD Ameritrade’s media buyer, MediaVest, worked on the sale with NBC and Rob Prazmark’s 21 Marketing, which is under contract to represent the USOC in the joint marketing effort. The deal builds on the NBC ad sales team’s recent momentum around the London Games. It recently closed the auto category by signing an exclusive domestic advertising deal with General Motors and exclusive foreign automotive deal with BMW.