Menu
This Weeks News

LPGA wants to unite events for global series

The LPGA is trying to secure a group of events to be part of a global series starting in 2011 that would be comparable to the World Golf Championship events on the PGA Tour.

LPGA officials have worked on the plan for the last year, but progress has stalled while they try to sign up participating events and sponsors, and, at the same time, search for someone to fill the commissioner’s job full time.

Industry sources said the series would consist of three or four prominent tournaments from among the international and domestic tournaments that have a perceived level of importance above that of a weekly LPGA tournament.

The LPGA has discussed the series with the organizers of the Evian Masters in France and the CN Canadian Women’s Open, but neither has formally committed to be a part of it, sources said. Each tournament has grown in stature in recent years, but neither has succeeded in its quest to become a major tournament.

Sources said the HSBC Women’s Champions in Singapore, which is not under contract for 2010, has also been targeted by the LPGA. HSBC also title sponsors one of the World Golf Championship events on the PGA Tour.

The LPGA has  discussed the proposal with other events, tournament sources said.

In a statement, the LPGA said, “We are open to new ideas and regularly present tournaments with options on how they can enhance their events.” The tour declined to comment further.

Coverage of the series presumably would air on Golf Channel under the LPGA’s new exclusive cable deal that starts next year, but weekend coverage could be sold to network television if title sponsors opted to incur the additional time and production expenses.

The concept is similar to the PGA Tour’s World Golf Championship events created in 1999. The four tournaments attract some of the top player fields in golf competing for the highest purses outside The Players Championship.

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2009/09/21/This-Weeks-News/LPGA-Wants-To-Unite-Events-For-Global-Series.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2009/09/21/This-Weeks-News/LPGA-Wants-To-Unite-Events-For-Global-Series.aspx

CLOSE