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What I Like

Tom Nolan, Publisher, Golf World

Professional

What I like …

A story that bears watching: Dubai, and the FedEx Cup.

An influential person in my career: My parents never worked in the corporate world, but they taught me early on how important hard work is.

A timeless idea: Dress for success.

A marketing idea: Private jet cards.

Sports facility: Wrigley Field.

A TV ad campaign: American Express’ “Members Moments.”

A print ad campaign: Gatorade’s “G” campaign.

A hire: Someone who complements you, as opposed to someone just like you. If you have two people doing and saying the same things, you only need one of them.

A brand: How can you argue against Coca-Cola, Disney and Nike?

An innovation: DVR.

A business decision: Trading for Johan Santana.

A business solution: Wireless e-mail.

A decision-maker: Someone who understands the facts and makes a decision based on the real and not on the popular.

A competitor’s idea: I am my own competitor.

An idea or invention I wish I had thought of: Google.

A fantasy job: Professional golfer, but only after I’ve won the lottery, so I wouldn’t have to play to eat. Otherwise, I’d starve.

What I Like About …

Sports media: They all wish they could play, or could still play, like the ones they report on.

Football: The sheer ability of some of the greats to see the game so slowly and react so quickly.

The NFL: Competitive balance.

Golf: No sport is a better judge of character.

College sports: That 99 percent of the guys and gals playing won’t ever be pros but play because they love to win and want an education.

Competing in this business: It’s filled with people I admire.

The future of sports business: If our economy continues as it has, I wonder if people will simply get so turned off to the costs of going to events and be disenchanted with the absolute wealth top-name athletes get to play. I think we may see a real turn to amateur sports as allegiances to local sports (such as a AA baseball team) and colleges are much easier than to the athlete who goes to the highest bidder, whom I can’t afford to see anyway.

What I Would Like To …

Change: Bipartisanship, we need some focus.

See different: I would love to see the world through my kids’ eyes.

Reintroduce: The Perm … oh, wait, Barry Hyde did that already.

Eliminate: Decisions based purely on profit.

What I Don’t Like …

In general: When my work life balance gets skewed. There is nothing that makes me more productive and excited to work than understanding the reasons why I am doing it.

Pet peeve: Laziness.

In sports: Lack of loyalty (to sponsors, teams, cities, etc.).

In business: Thinking you have to climb a ladder to achieve success. Be good at what you do and good things will happen.

In sports business: 874 bowl games.

In sports media: The skill level of the announcers in the 874th bowl game.

In sports marketing: That every pitch or tackle is “brought to me” by some company.

In sports facilities: Artificial turf of any kind and long lines at the bathrooms.

Personal

What I Like …

That would surprise those who know me: Golf is my second-best sport.

About myself: My work ethic.

Players: Nolan Ryan, Tiger Woods, Jim Brown.

Teams: Mets, Jets, Knicks and Islanders.

City: San Francisco.

Possession: A letter I found from Bobby Jones.

Memento: My grandfather’s lifetime gym membership card from when he worked at Grumman in the ’60s.

Time of year: Fall, especially the fall of 1986.

Books: “The Match.”

Authors: Mark Frost, John Feinstein.

Chores: Mowing the lawn.

Hobbies: Family, golf.

Movies: “National Lampoon’s Vacation,” “Caddyshack,” “The Natural,” “The Shawshank Redemption.”

TV: “Monday Night Football,” “Lost.”

Concert: The Wiggles (Three kids age 4 and under has its challenges).

Food: PB&J, I have it every morning for breakfast.

Dessert: Ice cream.

Drink: Guinness.

Scent: The smell of a new baseball glove.

Car: ’68 Camaro.

Singers: Keith Urban, Alan Jackson

Quote: “It is amazing what you can accomplish if you do not care who gets the credit.” — Harry Truman

Editor’s note: Golf World and Street & Smith’s SportsBusiness Journal are owned by the same parent company, Advance Publications.

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