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SBJ In Depth

Marketing stars in the making

Daron Rahlves
Sport: Skiercross
Agent: LowellTaub, CAA
The name is a familiar one but the sport is not. After years of burning the competition on the downhill course, Rahlves made the transition to skiercross after Torino. The sport, which is known for its high-speed crashes, makes its debut in Vancouver and Rahlves has a chance to medal.
Noelle Pikus-Pace
Sport: Skeleton
Agent: Janson Pace, husband
Despite being in the offbeat sport of skeleton, Pikus-Pace carries a strong back story: She missed the Torino Games after getting whacked by a bobsled in a training accident, fought back to win the 2007 world championship, and took last season off to have a baby. Lots of emotion there.
Keauna McLaughlin and Rockne Brubaker
Sport: Figure skating pair
Agent: Janey Miller, Octagon
This duo aren’t household names yet, but they embody the best U.S. hope for a Vancouver medal in the showcase sport. McLaughlin, 16, has teen girl marketing potential. Brubaker, 22, has heartthrob looks.
Kevin Pearce
Sport: Snowboarding
Agent: Sue Izzo, Mosaic Sports Management
The 20-year-old upstart pushed well-known star Shaun White to prove himself at the 2009 X Games with the biggest air of the competition, soaring 19 feet out of the halfpipe. He’s got a year to improve and has already inspired many to wonder if he can best White on the world stage.
Lindsey Vonn
Sport: Alpine skiing
Agent: Mark Ervin, IMG
The Midwesterner just keeps winning and winning, and she has a marvelous smile and down-home personality that makes her success even more endearing. Expect her friendly rivalry with fellow U.S. Ski team member and Torino gold medalist Julia Mancuso to get plenty of promotion, as well.
— Compiled Tripp Mickle and Jay Weiner

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PODCASTS

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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