Sports Media Challenge used its Buzz Manager analysis to highlight 10 key blogs that keep up to speed with NASCAR. The blogs were chosen based on variables such as the quantity and quality of the posts, the size of the community and the activity level of that community.
From the Marbles www.sports.yahoo.com/nascar/blog/
from_the_marbles Overview: Member of the Yahoo! blog network; churns out the largest number of posts among NASCAR blogs and sees more than 2,000+ comments a week. The NASCAR Insiders www.thenascarinsiders.com Overview: Self-described NASCAR blog is written by insiders (a NASCAR crew member and journalist) for outsiders. The Daly Planet
www.dalyplanet.blogspot.com
Overview: Discusses how NASCAR is covered by the media. Life in the Turn Lane
www.turn-lane.blogspot.com
Overview: Maintained by David Poole, a reporter with the Charlotte Observer. Full Throttle
fullthrottle.cranialcavity.net
Overview: Covers all auto racing with a section devoted to NASCAR. Answer This
www.drinkthis.typepad.com/answer_this
Overview: Mostly focuses on the lives of NASCAR drivers off the track; immersed in social media. | NASCAR This Week www.nascar.rbma.com Overview: Maintained by NASCAR journalist Monte Dutton, of The Gaston Gazette, a North Carolina newspaper adjacent to the racing hotbed of Charlotte. Bench Racing with Steve and Charlie
www.benchracing.onpitrow.com
Overview: Associated with On Pit Row; community members can blog live with one another during selected NASCAR events. Bump Drafts
www.bump-drafts.com
Overview: Written by a self-described NASCAR “Regular Joe”; discusses the latest in NASCAR beyond the track. NASCAR Ranting and Raving
www.4ever3canadianeh.blogspot.com
Overview: Updated by a NASCAR fan from Canada, which enables fans to see the sport through a different lens. | Turnkey Sports Poll | | The following are results of the Turnkey Sports Poll taken in January. The survey covered more than 1,100 senior-level sports industry executives spanning professional and college sports. |  What will be the biggest NASCAR business story in 2009? | | Sponsorship | 28.72% | | Number of teams merging | 27.69% | | Number of cars participating in each race | 14.87% | | Attendance | 11.79% | | Ratings | 6.67% | | Other | 0.51% | | No response/Not sure | 9.74% | | NASCAR will enter 2009 with openings in at least four sponsorship categories. Which one will be the most difficult to fill? | | Home improvement store | 35.71% | | Rental car | 22.96% | | Digital photography | 20.92% | | Quick-service restaurant | 3.57% | | No response/Not sure | 16.84% | | Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. Turnkey Intelligence specializes in research, measurement and lead generation for brands and properties. Visit www.turnkeyse.com. | |
| Source: Analysis aided by Buzz Manager, an Internet mining, monitoring and measurement service provided by Sports Media Challenge. |
