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SBJ In Depth

8 Marketing stars in the making?

Athletes such as Michael Phelps, Tyson Gay, Kerri Walsh, Jennie Finch and others have become established as great marketing opportunities for brands looking to tie themselves to the 2008 Olympics. But there is an array of other athletes whom sponsors can select. Here are eight potential ma...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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