From The Field Of

These may help make your business stand out from the crowd

BILL SUTTON 8.4.2008

As I sat down to write this column, the No. 1 concern for me — as I’m sure it is for many of you — is how the economy will affect sports marketing in the last half of 2008 and into 2009. In the July 21 USA Today, I read that GM “is going to cut back motorsports advertising, putting in jeopa...

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