Lenovo
• Hospitality executive: Deepak Advani, CMO and senior vice president for global e-commerce
• Agency: Would not divulge
• Number of guests: 800-plus
• Type of guests: Customers and partners domestically and internationally, including customers such as academic institutions and major retailers, and partners such as chip makers and software developers
• Activities: Tickets to events; excursions to cultural sites; entertainment at a temporary hospitality center with food, drinks and televisions; lectures from visiting business and technology experts; visits to research-and-development facilities in Beijing
• Packages include: Tickets, hotel accommodations, meals and transportation in Beijing (buy-in and complimentary)
Anheuser-Busch
• Hospitality executive: Bruce Hudson, director of international sports marketing
• Agency: RPMC
• Number of guests: 800
• Type of guests: Distributors, sales and marketing associates, etc.
• Activities: Tickets to events; excursions to the Great Wall or Tiananmen Square
• Packages include: Tickets, meals, hotel accommodations, transportation and Club Bud tickets (packages are sold)
McDonald’s*
• Hospitality executive: John Blyth, corporate vice president
• Agency: iLuka and RPMC**
• Number of guests: 1,300 restaurant employees; 200 children; additional franchisees and suppliers
• Type of guests: Top restaurant employees, children selected in the McDonald’s Champion Kids program, and franchisees and suppliers who buy packages
• Activities: Tickets to events; opportunities to meet athletes; excursions to cultural sites
• Packages include: Tickets, hotel accommodations and transportation (buy-in and complimentary)
* McDonald’s offers three programs
** According to sources
Sources: Lenovo, Anheuser-Busch and McDonald’s
