Cintas Corp., a supplier of corporate uniforms and other business services, has agreed to a multiyear sponsorship deal at Gillett Evernham Motorsports beginning with the 2008 season.
Cincinnati-based Cintas will become the official uniform supplier and safety supplier for all three of GEM’s teams, which gives the company associate sponsorship positioning on the Nos. 9, 10 and 19 Sprint Cup cars. Cintas also will be a primary sponsor on Patrick Carpentier’s No. 10 Dodge for the March 9 Sprint Cup race at Atlanta, marking the first time Cintas has been a primary sponsor on a Cup car, the company said.
Terms of the deal were not available.
A major component of the agreement is a business-to-business relationship with many of team owner George Gillett Jr.’s other operations, including ski resorts and car dealerships.
Cintas also has status in NASCAR as the preferred uniform and first-aid supplier, a relationship that began in 1999.
In addition to sponsoring GEM’s Sprint Cup teams, Cintas will have access to drivers Kasey Kahne and Elliott Sadler. Cintas intends to use the drivers as part of its “Lifetime Experiences” program for Cintas clients.
