Wilson rises to USTA chief marketing officer

The U.S. Tennis Association has promoted Michelle Wilson to chief marketing officer, pro tennis.

Wilson

Wilson becomes responsible for all marketing, advertising, branding and creative for professional tennis for the USTA, including the U.S. Open, Olympus U.S. Open Series, Davis Cup and Fed Cup, as well as all design and messaging for the USTA’s advanced media and publishing efforts.

A former NBA marketing director, Wilson has had the same title with the USTA since joining the group in 2001. She has been responsible for the creation and development of the U.S. Open’s “It’s Showtime” marketing campaign and the launch of the marketing and advertising platform for the Olympus U.S. Open Series: “The Greatest Road Trip in Sports.”

Wilson will continue to report to Arlen Kantarian, the USTA’s chief executive officer, pro tennis.

The promotion marks the first time someone has had the CMO, pro tennis, title at the USTA.

— Daniel Kaplan