SBJ In Depth

Turnkey Sports Poll

7.23.2007

Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in June. The survey covered more than 800 senior-level sports industry executives spanning professional and college sports.

When we say the phrase “experiential marketing,” do you feel you have a clear idea of what this means?

Yes

66.16%

33.46%

No opinion

0.38%

Which of the following best describes experiential marketing over the next five years?

Gaining momentum-trending up

62.69%

About the same as the last five years

15.77%

On fire — red hot growth

10.00%

Losing steam — trending down

4.23%

Dead in the water

0.00%

No opinion

7.31%

Pretend you are a brand manager for a consumer packaged-goods product. What is the biggest advantage of experiential marketing over mass media?

Stimulate emotional affiliation

43.08%

In-person contact with brand “ambassador”

20.77%

Can capture customer data for follow-up

13.85%

Can distribute product samples

13.08%

Can interviewprospective customers

1.92%

No opinion

7.31%

Source: Turnkey Sports & Entertainment in conjunction with SportsBusiness Journal. Turnkey Intelligence specializes in research, measurement and lead generation for agencies, brands and properties. Visit www.turnkeyse.com.

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