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USTA likes Open Series’ upside

The U.S. TennisAssociation has spent $20 million on its summer circuit, which begins itsfourth year today, and has lost $8 million on the effort, sources said. But the U.S. Open Series has helped more than double total tennis viewership of its nine tournaments, while bringing new corporate spon...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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