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SBJ In Depth

Seeking more pop from sponsorship

Pepsi and Coke could be testing the old adage, “the best defense isa good offense.” The soda giants, trying to revive the slumping cola biz, arelaunching splashy ad campaigns, spiffed-up packaging and new flavors to competewith trendy must-haves like tea, water, juice, vitamin-infused ...

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