Menu
Opinion

Agency techniques work

The following letter was sent to SportsBusiness Journalcolumnist Bill Sutton in response to his column “Agency approach often revealslogical business solution” (From the Field of Sponsorship, April 16-22). We’ve never met but I did want to extend my appreciation forthe great article you placed ...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2007/05/14/Opinion/Agency-Techniques-Work.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2007/05/14/Opinion/Agency-Techniques-Work.aspx

CLOSE