FOR THE WEEK OF 2/5/07-2/11/07
EYES FOLLOW EVENTS TO NETWORKS: This year’s NFL Pro Bowl aired on network TV for the first time since 2003, and the CBS broadcast drew 25.4 percent more households than last year’s coverage on ESPN. The 5.1 million households that tuned in, however, were still 19.4 percent fewer than for the 2003 game, on ABC. The week’s top network sports broadcast, the Budweiser Shootout, drew 27.7 percent more households than last year’s coverage on TNT.
| Top 10 Network Sports Telecasts |
| Rank | Net. | Program | Date | Rating | Share | Households Watching
(000s) |
| 1 | FOX | NASCAR: BUDWEISER SHOOTOUT | 2/10 | 4.7 | 8 | 5,222 |
| 2 | CBS | NFL: AFC-NFC PRO BOWL | 2/10 | 4.6 | 9 | 5,098 |
| 3 | CBS | GOLF: PGA TOUR AT&T PEBBLE BEACH (FINAL ROUND) | 2/11 | 3.0 | 6 | 3,312 |
| 4 | UNI | SOCCER: USA VS. MEXICO | 2/7 | 2.9 | 5 | 3,209 |
| 5 | FOX | NASCAR: DAYTONA 500 QUALIFYING | 2/11 | 2.8 | 6 | 3,113 |
| 6 | ABC | NBA: L.A. LAKERS-CLEVELAND (DH, GAME 2) | 2/11 | 2.7 | 6 | 2,960 |
| 7 | CBS | GOLF: PGA TOUR AT&T PEBBLE BEACH (THIRD ROUND) | 2/10 | 2.1 | 5 | 2,363 |
| 8 | ABC | NBA: SAN ANTONIO-MIAMI (DH, GAME 1) | 2/11 | 1.9 | 5 | 2,144 |
| 9 | CBS | NCAA BKTBL: UCLA-W. VIRGINIA/ILLinois-INDiana | 2/10 | 1.6 | 4 | 1,739 |
| 10 | ABC | NCAA BKTBL: ARIZona-OREgon/KANsas-MIssouri | 2/10 | 1.2 | 3 | 1,375 |
HEATED RIVALRIES: ESPN scored cable’s three most-watched sports programs of the week as part of its college hoops “Rivalry Week” package. No. 1 was Saturday’s Florida-Kentucky game. North Carolina-Duke on Wednesday was No. 2, but down 22 percent from last year. The ACC tilt went up against USA-Mexico soccer, which earned a 2.9 rating on Univision, making it the second-most-watched Spanish-language sportscast ever.
| Top 10 Cable Sports Telecasts |
| Rank | Net | Program | Date | National | Cov. Area | Share | Households Watching
(000s) |
| 1 | ESPN | NCAA BASKETBALL: FLORIDA-KENTUCKY | 2/10 | 1.5 | 1.8 | 3 | 1,689 |
| 2 | ESPN | NCAA BASKETBALL: NORTH CAROLINA-DUKE | 2/7 | 1.4 | 1.7 | 3 | 1,594 |
| 3 | ESPN | NCAA BASKETBALL: TEXAS-TEXAS A&M | 2/5 | 1.1 | 1.3 | 2 | 1,224 |
| 4 | TNT | NBA: L.A. LAKERS-DETROIT | 2/8 | 1.1 | 1.3 | 2 | 1,172 |
| 5 | SPEED | NASCAR RACEDAY | 2/10 | 0.8 | 1.3 | 2 | 913 |
| 6 | SPEED | ARCA RE/MAX SERIES: DAYTONA RACE | 2/10 | 0.8 | 1.3 | 3 | 883 |
| 7 | ESPN | PARDON THE INTERRUPTION | 2/5 | 1.0 | 1.2 | 3 | 1,141 |
| 8 | ESPN | SPORTSCENTER LATE (11 P.M. ET) | 2/7 | 1.0 | 1.2 | 2 | 1,069 |
| 9 | ESPN | NBA: CHICAGO-GOLDEN STATE | 2/9 | 1.0 | 1.2 | 2 | 1,063 |
| 10 | TNT | NBA: PREGAME SHOW (L.A. LAKERS-DETROIT) | 2/8 | 0.9 | 1.1 | 2 | 1,036 |
Rating — Estimated percent of all TV households of persons tuned to a specific program source. One ratings point equals 1,114,000 homes.
Share — Estimated percent of all households using television at that time which are tuned to a specific program source.
Source: Nielsen Media Research
