Ad tracker: Houston Comets

Houston’s campaign mirrors the WNBA’s “Have You Seen Her?” theme.

Players are described with words such as "commitment’ and ‘inspiration."

Developed by:Clutch City Sports & Entertainment
Tag line:Have You Seen Her?
Media: TV spots on KRIV-Fox; radio ads across the Comets’ radio network, including flagship KILT-AM 610; print ads in the Houston Chronicle, Houston Community News, The Greensheet, Texas Family and Houston Publications magazines; billboard campaign through Clear Channel Outdoor.
Time line:Print ads debuted April 3, TV ads April 24, billboards April 17 and radio spots May 15. All run through the duration of the season.
Target: Women, ages 25-49, with an income of at least $25,000.
About the ads: Spots show fans as well as players in both on-court and off-court situations, with text and voiceovers describing each player using adjectives such as “commitment” and “inspiration.” Ads follow from the WNBA’s leaguewide “Have You Seen Her?” effort.

Editor’s note: Ad Tracker is a feature of SportsBusiness Journal that shines the spotlight on teams’ local advertising creatives. To share the elements of your team’s campaign, please send information and video to Scott Voelker at svoelker@sportsbusinessjournal.com.