Media

Slow out of the gate: Derby ratings down

5.15.2006

Ratings for NBC’s coverage of this year’s Kentucky Derby on May 6 were tracking down lastweek compared with the marks seen in recent years.

Year	Full coverage	Race segment	Winner
	Avg. rating/share (change from prior year)
2006	7.4/17 (NA)*	8.9/20 (NA)*	Barbaro
2005	7.3/18 (-1.4%)	9.0/22 (-3.2%)	Giacomo
2004	7.4/18 (+15.6%)	9.3/22 (+22.4%)	Smarty Jones
2003	6.4/17 (-9.9%)	7.6/20 (-8.4%)	Funny Cide
2002	7.1/18 (-12.3%)	8.3/21 (-10.8%)	War Emblem
2001	8.1/21 (+39.7%)	9.3/24 (+40.9%)	Monarchos

NA: Not applicable
* Overnight ratings; fi nal ratings were not available at Media Tracker press time. The full-coverage overnight was down 9.8 percent from an 8.2/19 last year, while the race-segment rating was down 11.0 percent from a 10.0/23.
Sources: Nielsen Media Research, SportsBusiness Daily archives
Research by Katherine Johnson-Reid, SportsBusiness Daily

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