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Turnkey sports poll

The following are results of the Turnkey Sports Poll taken in March. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.

Which satellite radio provider has done a better job of using sports content and sports sponsorships to grow its subscriber base?

XM Satellite Radio 33.33%
Sirius Satellite Radio 32.44%
About the same 22.67%
No response 11.56%

Do you think that the sports content on satellite radio will begin to cannibalize listenership to terrestrial (conventional) radio broadcasts?

Yes 56.89%
No 40.89%
No response 2.22%

Source: Turnkey Sports in conjunction with SportsBusiness Journal. Turnkey specializes in instant fan feedback (FanTrak) and custom market research for sports and entertainment. Visit www.turnkeysports.com.

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