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What they're watching

A total of 17.8 percent of the TV audience that tuned in to the seven national NFL doubleheaders last season on Fox were men ages 18-34, according to SportsBusiness Journal’s analysis of Nielsen Media Research data from the 2005 calendar year.

Unless otherwise noted, NFL ratings reflect the average for the 14 regular season games shown nationally on Fox and the 18 regular season games shown nationally on CBS.

Top 10 prime-time television series in 2005 (all viewers)
Series Network
Rating
Share
Households (000s)
American Idol (Tues.) Fox
15.7
24
17,253
American Idol (Wed.) Fox
15.3
23
16,807
CSI CBS
13.8
22
15,145
NFL Fox
12.9
24
14,173
NFL CBS
12.4
23
13,664
Survivor: Palau CBS
12.2
20
13,395
Desperate Housewives ABC
11.2
17
12,245
Dancing With The Stars ABC
11.1
18
12,151
Survivor: Guatemala CBS
10.9
17
11,979
Without A Trace CBS
10.9
18
11,948
 
Men 18-24
Series Network
Rating
Share
Households (000s)
NFL Fox
6.5
29
914
Family Guy Fox
6.1
21
854
NFL CBS
5.8
25
809
American Dad Fox
5.7
20
796
War At Home Fox
5.6
19
784
Simpsons (Sun. 8 p.m.) Fox
5.4
21
753
Monday Night Football ABC
5.1
19
722
NFL* Fox
4.9
25
691
American Idol (Wed.) Fox
4.9
19
690
Simpsons (Sun. 8:30 p.m.) Fox
4.5
19
629
 
Men 25-34
Series Network
Rating
Share
Households (000s)
NFL Fox
11.3
35
2,147
NFL CBS
10.3
32
1,957
American Idol (Tues.) Fox
10.2
30
1,909
American Idol (Wed.) Fox
9.8
26
1,830
Monday Night Football ABC
9.1
25
1,733
NFL* Fox
8.3
30
1,580
NFL* CBS
7.2
26
1,377
NFL** CBS
6.9
25
1,310
The OT Fox
6.7
19
1,277
Apprentice 3 NBC
6.7
18
1,245
 
Women 18-24
Series Network
Rating
Share
Households (000s)
American Idol (Wed.) Fox
10.9
32
1,505
American Idol (Tues.) Fox
10.7
34
1,478
Desperate Housewives ABC
6.3
19
868
Grey's Anatomy ABC
6
19
826
Simple Life 3 Fox
5.4
17
751
O.C. Fox
4.9
17
682
America's Next Top Model 5 UPN
4.7
15
645
Extreme Makeover: Home Ed. ABC
4.6
15
639
CSI CBS
4.6
15
638
America's Next Top Model 4 UPN
4.5
16
627
 
Women 25-34
Series Network
Rating
Share
Households (000s)
American Idol (Tues.) Fox
14.9
35
2,808
American Idol (Wed.) Fox
14.4
32
2,711
Desperate Housewives ABC
10.7
25
2,032
Apprentice 3 NBC
9.7
22
1,825
Grey's Anatomy ABC
9.6
23
1,831
Survivor: Palau CBS
9.1
23
1,726
Extreme Makeover: Home Ed. ABC
8.6
20
1,641
CSI CBS
7.9
19
1,493
Survivor: Guatemala CBS
7.5
19
1,430
Biggest Loser NBC
7.3
17
1,383

* Single game coverage, not part of a doubleheader
** Nine-week aggregate of regional coverage
Source: Nielsen Media Research

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