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SBJ In Depth

Top prime-time cable television series

All viewers    
Series Network
Households (000s)
NFL (regular season) ESPN
5,660
High School Musical Disney
3,250
WWE Entertainment USA
3,250
WWE Entertainment Spike
2,780
Drake & Josh Movie Nickelodeon
2,660
Twitches Disney
2,550
Zoey 101 Movie Nickelodeon
2,540
College football bowl games* ESPN
2,510
The Princess Diaries Disney
2,460
NFL Prime Time ESPN
2,370
 
Men 18-24    
Series Network
Households (000s)
NFL (regular season) ESPN
3,200
WWE Entertainment USA
2,450
WWE Entertainment Spike
2,310
Family Guy Adult Swim
2,020
NFL Prime Time ESPN
1,410
Family Guy TBS
1,410
American Dad Adult Swim
1,320
Futurama Adult Swim
1,270
Big East basketball tourn. ESPN
1,220
Drawn Together Comedy Central
1,210
 
Men 25-34    
Series Network
Households (000s)
NFL (regular season) ESPN
5,130
WWE Entertainment USA
3,100
WWE Entertainment Spike
2,970
NFL Prime Time ESPN
2,590
College football bowl games* ESPN
1,490
UFC: Best Of 2005 Spike
1,290
The Ultimate Fighter Spike
1,170
Nip Tuck FX
1,130
Family Guy Adult Swim
1,120
American Chopper Discovery
1,080
 
Women 18-24    
Series Network
Households (000s)
Real World XVI MTV
1,970
Laguna Beach MTV
1,900
Making The Band 3 MTV
1,890
MTV's Miss Seventeen MTV
1,860
Real World XVII MTV
1,690
Fat Camp MTV
1,590
Real World XVI Reunion MTV
1,580
8th & Ocean MTV
1,580
There & Back MTV
1,560
Meet The Barkers MTV
1,390
 
Women 25-34    
Series Network
Households (000s)
NFL (regular season) ESPN
2,070
The Princess Diaries Disney
1,410
WWE Entertainment USA
1,340
Making The Band 3 MTV
1,280
Sex And The City TBS
1,200
Nip Tuck FX
1,130
Strong Medicine Lifetime
1,110
Twitches Disney
1,100
Law & Order: SVU USA
1,090
Flavor of Love VH1
1,070

* Eight prime-time bowl games
Note: Period measured — Sept. 19, 2005 - March 12, 2006
Source: Nielsen Media Research

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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