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Media use among the 18-34 demo


Watched video online/
listened to audio online
U.S.
population
(%)
Adults
18-34
Men
18-24
Men
25-34
Women
18-24
Women
25-34
Listened to audio online
14.0
22.7
27.6
24.6
23.0
16.8
Watched video online
11.6
19.1
25.3
22.7
16.2
12.7
 
Items household owns
Video game system
39.7
56.2
60.7
54.8
56.4
54.0
 
Video On Demand used
Yes
7.2
9.5
9.6
10.0
8.7
9.3
 
Online/Internet sites visited
MLB.com
4.0
5.0
7.2
7.5
2.7
2.4
NBA.com
1.9
3.2
6.0
4.1
2.0
1.1
NFL.com
4.5
6.3
9.8
9.5
2.7
2.8
NHL.com
0.6
1.1
1.7
1.6
0.4
0.5
 
Ways online services used
Fantasy sports
2.6
4.5
6.7
8.1
1.3
1.6
Sports scores/updates
15.0
19.2
28.6
28.9
10.0
8.8

Source: Scarborough Research

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