Marketers wanting to reach the 18-34 demo may have the best luck in the six cities listed below. Also shown are the top U.S. markets for men in that demo, and for women in that age group.
| Market | % of population 18-34 |
| Provo-Orem, Utah | 35.0% |
| Tallahassee, Fla. | 30.8% |
| Lincoln, Neb. | 29.2% |
| Austin-San Marcos, Texas | 28.3% |
| Lubbock, Texas | 28.2% |
| Salt Lake City | 28.2% |
| U.S. average | 22.0% |
| |
| Market | Total % 18-34 Male |
| Provo-Orem, Utah | 17.0% |
| Austin-San Marcos, Texas | 15.2% |
| Lincoln, Neb. | 14.9% |
| Boulder-Longmont, Colo. | 14.4% |
| Salt Lake City | 14.3% |
| Lubbock, Texas | 14.0% |
| Fayetteville-Springdale-Rogers, Ark. | 13.9% |
| Tallahassee, Fla. | 13.8% |
| Madison, Wis. | 13.7% |
| Fresno, Calif. | 13.6% |
| U.S. average | 11.0% |
| |
| Market | Total % 18-34 Female |
| Provo-Orem, Utah | 18.0% |
| Tallahassee, Fla. | 17.0% |
| Lincoln, Neb. | 14.3% |
| Lubbock, Texas | 14.2% |
| Salt Lake City | 13.9% |
| Madison, Wis. | 13.8% |
| McAllen-Edinburg-Mission, Texas | 13.4% |
| Baton Rouge, La. | 13.2% |
| Austin-San Marcos, Texas | 13.1% |
| Fayetteville-Springdale-Rogers, Ark. | 12.9% |
| U.S. average | 11.1% |
| |
| 18- 34-year-olds in Big Four markets | |
| Highest | Total % 18-34 Male/Female |
| Salt Lake City | 28.2% |
| Raleigh | 25.7% |
| Atlanta | 25.5% |
| Dallas | 25.4% |
| Houston | 25.2% |
| Big Four market average | 23.1% |
| Lowest | |
| Cleveland | 20.4% |
| Buffalo | 20.2% |
| Tampa | 19.6% |
| Nassau-Suffolk | 19.3% |
| Pittsburgh | 19.0% |
| |
| Highest | Total % 18-34 Male |
| Salt Lake City | 14.3% |
| Raleigh | 13.2% |
| Atlanta | 13.0% |
| Dallas | 13.0% |
| Houston | 12.8% |
| Big Four market average | 11.6% |
| Lowest | |
| Buffalo | 10.0% |
| Cleveland | 10.0% |
| Nassau-Suffolk | 9.9% |
| Tampa | 9.7% |
| Pittsburgh | 9.6% |
| |
| Highest | Total % 18-34 Female |
| Salt Lake City | 13.9% |
| Raleigh | 12.5% |
| Atlanta | 12.5% |
| Houston | 12.4% |
| Dallas | 12.4% |
| Big Four market average | 11.5% |
| Lowest | |
| Cleveland | 10.4% |
| Buffalo | 10.2% |
| Tampa | 9.9% |
| Nassau-Suffolk | 9.5% |
| Pittsburgh | 9.4% |
Source: SportsBusiness Journal analysis of U.S. Census data
