Audience composition is an important metric when targeting specific demographics. The data presented here shows the percent of each sportscast’s audience that fit the listed demographic. To read: 4.3 percent of the audience for the 2005 NBA All-Star Game on TNT were women ages 18-24.
| Men 18-24 | | | |
| Event | Network | Matchup | % of audience
men 18-24 |
| NCAA men's basketball tournament | CBS | Various teams | 9.4 |
| (first round, Fri., 12:10-2:48 p.m.) | | | |
| NBA Conf. Semifinals (6 games) | ESPN | Various teams | 9.4 |
| NBA Playoffs (44 games) | TNT | Various teams | 8.9 |
| NCAA men's basketball tournament | CBS | Various teams | 8.6 |
| (first round, Thurs., 2:52-5:30 p.m.) | | | |
| College basketball | CBS | Duke-North Carolina | 8.6 |
| NCAA men's basketball tournament | CBS | Various teams | 8.3 |
| (first round, Fri., 2:48-5:30 p.m.) | | | |
| NBA All-Star Game | TNT | East-West | 8.2 |
| NBA Conf. Finals (3 games) | ESPN | Spurs-Suns | 8.0 |
| NBA Playoffs (first round, 5 games) | ABC | Various teams | 8.0 |
| NBA (Christmas Day, Game 2) | ABC | Lakers-Heat | 7.6 |
| |
| Women 18-24 | | | |
| Event | Network | Matchup | % of audience
women 18-24 |
| NBA All-Star Game | TNT | East-West | 4.3 |
| Super Bowl XXXIX | Fox | Patriots-Eagles | 3.8 |
| NBA Finals (Game 3) | ABC | Spurs-Pistons | 3.8 |
| College football | CBS | Arkansas-LSU | 3.8 |
| NBA Finals (Game 7) | ABC | Pistons-Spurs | 3.7 |
| NFL (Christmas night) | Fox | Bears-Packers | 3.4 |
| NBA Finals (Game 5) | ABC | Spurs-Pistons | 3.4 |
| NBA Finals (Game 4) | ABC | Spurs-Pistons | 3.4 |
| NCAA men's basketball tournament | CBS | Various teams | 3.2 |
| (first round, Thurs., 2:52-5:30 p.m.) | | | |
| NBA Conf. Semifinals (Game 4) | ABC | Heat-Wizards | 3.2 |
| |
| Men 25-34 | | | |
| Event | Network | Matchup | % of audience
men 25-34 |
| NFL regular-season Monday night special | ESPN | Giants-Saints | 15.7 |
| NFL (Thursday night season opener) | ABC | Raiders-Patriots | 13.5 |
| NBA Conf. Semifinals (Game 4) | ABC | Heat-Wizards | 11.9 |
| NBA Conf. Finals (3 games) | ESPN | Spurs-Suns | 11.8 |
| College football Monday night special | ESPN2 | Tennessee-LSU | 11.8 |
| College football Monday night special | ABC | Miami-Florida State | 11.6 |
| NFL regular season (18 games) | ESPN | Various teams | 11.6 |
| NBA Playoffs (first-round games) | ABC | Various teams | 11.4 |
| NFL (7 dates, 14 total games) | Fox | Various teams | 11.3 |
| NFC Playoff | Fox | Rams-Falcons | 11.1 |
| NBA Finals (Game 3) | ABC | Spurs-Pistons | 11.1 |
| MLB AL Division Series (Game 1) | Fox | Yankees-Angels | 11.1 |
| NBA All-Star Game | TNT | East-West | 11.1 |
| NBA Playoffs (44 games) | TNT | Various teams | 11.1 |
| |
| Women 25-34 | | | |
| Event | Network | Matchup | % of audience
women 25-34 |
| NBA All-Star Game | TNT | East-West | 6.9 |
| NBA Finals (Game 5) | ABC | Spurs-Pistons | 6.1 |
| NBA Finals (Game 2) | ABC | Pistons-Spurs | 6.1 |
| NBA Finals (Game 3) | ABC | Spurs-Pistons | 6.1 |
| Super Bowl XXXIX | Fox | Patriots-Eagles | 6.0 |
| NBA Conf. Finals (3 games) | ABC | Suns-Spurs | 6.0 |
| NASCAR Budweiser Shoot-Out | Fox | Motorsports | 5.9 |
| NBA Finals (Game 7) | ABC | Pistons-Spurs | 5.6 |
| MLB AL Division Series (Game 5) | Fox | Yankees-Angels | 5.6 |
| NBA Finals (Game 1) | ABC | Pistons-Spurs | 5.6 |
| MLB AL Division Series (Game 1) | Fox | Yankees-Angels | 5.6 |
Source: Nielsen Media Research
All events from 2005
