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Sunday showcases: A record at Daytona...

A day of featured sports programming on Sunday, Feb. 19, saw NBC score a record rating for its afternoon coverage of the Daytona 500. It marked the fifth year in the last six that the race rating has increased from the prior year.

Daytona 500 results
Year Net Avg. rating/share (change) No. of HHs (000s)
2006 NBC 11.3/23* (+3.7%) NA
2005 Fox 10.9/23 (+2.8%) 11,963
2004 NBC 10.6/24 (+8.2%) 11,513
2003 Fox 9.8/21 (-10.1%) 10,473
2002 NBC 10.9/26 (+9.0%) 11,551
2001 Fox 10.0/24 (+19.0%) 10,178

...But Houston: We have a problem

At night, however, TNT’s coverage of the NBA All-Star Game in Houston posted a coverage-area rating that marks the fourth straight decline for the league, dating to when TNT assumed the annual broadcast in 2003.

NBA All-Star Game results
Year Avg. rating/share (change) No. of HHs (000s)
2006 5.2/8 (-13.3%) 4,707
2005 6.0/8 (-3.2%) 5,331
2004 6.2/10 (-24.4%) 5,525
2003 8.2/12 (-19.5%^) 7,092
* Fast-national rating
^ Reflects 6.6 national rating in 2003 vs. 8.2 national mark for 2002 NBC telecast.
NA: Not available at Media Tracker press time.
Sources: NBC, TNT, SportsBusiness Daily archives
Research by Katherine Johnson-Reid, SportsBusiness Daily

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