Teenage Research Unlimited is a marketing/research firm whose research focuses exclusively on teenagers (12-17). Presented here are results from “TRU Study,” the agency’s syndicated youth research program.
| Favorite brands |
| Rank | Brand | Total | Male | Female |
| 1 | Nike (includes Nike, Air Jordan, Air Force One) | 21.6% | 25.0% | 18.1% |
| 2 | Sony (includes Sony, PlayStation platforms) | 9.3% | 14.3% | 4.1% |
| 3 | Abercrombie & Fitch | 8.9% | 6.4% | 11.6% |
| 4 | American Eagle | 8.3% | 5.5% | 11.2% |
| 5 | Hollister* | 7.5% | 5.1% | 10.0% |
| 6 | Coca-Cola (includes Coke, Diet Coke) | 6.3% | 6.9% | 5.7% |
| 7t | Old Navy | 6.2% | 6.0% | 6.3% |
| 7t | Pepsi (includes Pepsi, Diet Pepsi) | 6.2% | 7.3% | 4.9% |
| 9 | Adidas | 5.8% | 5.8% | 5.7% |
| 10 | Ford (includes Ford, Mustang) | 5.4% | 5.6% | 5.1% |
| 11 | Vans | 3.5% | 3.7% | 3.3% |
| 12 | Reebok | 3.3% | 4.2% | 2.3% |
| 13 | Rocawear | 3.2% | 2.9% | 3.5% |
| 14 | Ecko Clothing | 3.2% | 3.6% | 2.7% |
| * A concept of Abercrombie & Fitch |
| Source: Teen Research Unlimited |
| Favorite sports property (Very/somewhat interested) |
| Property | Male | Female | Total |
| NFL | 66.7% | 45.7% | 56.5% |
| NBA | 58.7% | 42.7% | 50.9% |
| MLB | 47.5% | 30.7% | 39.3% |
| WNBA | 17.9% | 30.9% | 24.2% |
| NASCAR | 29.6% | 18.3% | 24.1% |
| WWE | 27.4% | 13.8% | 20.8% |
| NHL | 24.2% | 14.3% | 19.4% |
| MLS | 17.3% | 15.6% | 16.4% |
| Source: Teen Research Unlimited |
